How to Generate Roofing Leads

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Blog summary

Running a roofing business, but looking for different ways to generate more leads? Then, this blog is for you as it contains lead generation techniques that you can try and get more customers.

Do you know that rapid growth has been seen in the roofing industry? And it will continue to thrive.

How will you stay competitive and generate leads? The key is to continue to put in exemplary marketing efforts.

Reports indicate that the roofing industry won’t experience a decline anytime soon, and it’s expected to grow dramatically.

As a result, exemplary marketing efforts are paramount to keeping pace with the unstoppable growth and getting the leads you need to succeed.

Since multiple marketing and advertising options are available, what is the most efficient way to generate leads after starting your own roofing business?

Today, internet marketing outperforms all other advertising channels regarding reach and return on investment.

You can even generate commercial roofing leads for your roofing business by requesting customer reviews and showcasing the same to bring new customers. On top of that, we have covered some of the best ways how to generate roofing leads.

11 Ways to Generate Leads For Your Roofing Business

1. Revamp your website

Customers will find the best information about your services on your website. Moreover, it is also one of the most powerful means of lead generation for your roofing company. Every client looks at your website before exploring the contact page, and it may take them a few minutes to see if your company works with their roof type. Building managers and owners might spend more time assessing your company if it meets their needs.

Making an impact on your customers starts with an easy-to-read website design. Several things can be done to increase conversion rates on your website:

  • Outline your services and benefits on informative pages. Without contacting you directly, customers would like to understand your roofing company better.
  • Make your website visually appealing. Your site should be easy to read, with prominent contact information and high-quality pictures.
  • Provide an easy-to-use contact form. Offer a free quote for completing the form, and include only the amount of text boxes necessary.

2. Direct mail

Though direct mail is an old-school method of lead generation for roofing leads but it is still the most effective way to bring more roofing leads.

Direct mail

Over the past decade, we have seen a decrease in the amount of spam that floods our mailboxes. There are now fewer than 16 mail threads per week that the average American receives. As a result, the chances of your message being read are much greater.

For a general mailing list, direct mail has an average cost per lead of $51.40, while the price per lead for postcards is $54.10. The Direct Marketing Association provides this information.

As with any other channel, you must set the right foundation for your campaign before getting started.

3. Facebook advertising

A total of 2.91 billion people are active on Facebook every month, and many of them are likely to be related to your target audience or prospects. While staying within your budget, you can use Facebook’s free and paid lead generation strategy to generate roofing leads.

Advertising on Facebook allows you to reach out to people already looking for a roofer. Take before and after pictures, shoot a quick video on a job site and use it to build your social media presence. Engaging with customers and posting content regularly can help your business’s online presence and boost brand recognition.

You can also step up your business using Facebook’s targeted ads. You can create polls, carousels, stories, and more and target certain demographics with your ad campaign. When you use targeted ads, you ensure your services reach the right people.

4. Search engine optimization (SEO)

For a roofing business, the best source of leads online is undoubtedly SEO. If you hire a marketing company to optimize your roofing company website, you won’t have to pay anything to earn an organic position on Google’s first page.

Search engine optimization (seo)

In today’s busy world, most roofer contractors don’t have time to write new service pages and blog posts and don’t know how to enter title tags, meta descriptions, and keywords into their service pages and blog posts.

It is clear that SEO is a complex process, but its impact can be very significant in the way your roofing company is perceived within its industry. An SEO campaign comprises several components, such as technical, online, local, content, and link-building elements. Even though some of these tasks may seem daunting to beginners, a good agency will work on all aspects of the project simultaneously.

Keeping up with Google’s algorithm is vital to ensuring your ranking on Google in the long run. Getting more roofing leads is impossible without SEO, so don’t hesitate to implement it for your roofing business.

5. PPC advertising

New roofers can use Google Ads to climb the rankings quickly. There is no doubt that Google Ads still receive engagement from a significant part of the user base despite their click-through rate of 38%.

Even though costs per click for PPC ads are on the rise because of high competition, roofing contractors continue to use these ads as a legitimate way to generate roofing leads depending on where they are located.

Google Adwords and Bing Ads offer business PPC opportunities. Since Bing has a lower share of the search engine market, the CPCs are lower on Bing.

Despite this, users still use Bing enough to make it worthwhile to run an occasional ad from time to time, so it is certainly a worthwhile experiment to try.

Your ad’s success will ultimately be determined by engagement, regardless of your platform.

Be sure to design an appealing ad and ensure the call to action is convincing to improve the click-through rate and maximize the budget. Make sure you are only targeting keywords with buyer intent, as other types of queries will not lead to sales.

6. Roofing lead nurturing with email marketing

Someone has expressed interest in your roofing services by opting into your email list. As a result, it’s surprising that more roofing companies do not use email marketing to nurture their roofing leads until the point of sale, as it seems illogical.

To keep roofing leads interested, you should have a follow-up email series that sends promotional emails, including a free inspection offer, to re-engage them.

To close the deal more quickly and efficiently, your sales team needs to stay in touch with your prospects throughout the customer journey.

However, you can use InvoiceOwl to track your business performance and get an idea of how your business is doing. The better business performance, the larger the chances of getting leads for the roofing business.

7. Attend trade shows

Attending trade shows has a lot of benefits for roofing companies.

As you increase your company awareness, you can generate roofing leads more likely to convert to sales. You can sleuth the competition, create new partnerships, and create new business partnerships.

When attending a trade show, two things should be kept in mind.

Providing value comes first. Visitors to your booth should receive a valuable freebie when they stop by.

  • Educative content can be offered through coupons, giveaways, and contests.
  • It is also essential to follow up properly.
  • Follow-up is the key to most sales.
  • 80% of trade show leads never get followed up.

To maximize your opportunities, a company spends an average of $15,000 attending a trade show. A systematic follow-up process for all the roofing leads you to generate at a trade show.

8. Canvassing for exclusive roofing leads

Canvassing is the best way to generate roofing leads. As a result of technological innovations like social media and PPC, many sales professionals are losing touch with their roots. They are focusing more on online communication than on one-on-one communication.

Direct contact with a prospect has power. It is possible to personalize your answers by using a conversational tone of voice and body language, to overcome objections, to present or demo, and even to make the sale right at the door by using this technique. There is no doubt that direct in-person sales are not as simple as inbound marketing, but they are still effective.

The percentage of door knockings resulting in sales is approximately 2%.

A second benefit of pounding the pavement is that many of your competitors are not doing it so you will gain an edge over them. Most people either do not possess the necessary skills to make door-to-door sales or lack the confidence to do so. This opens a lot of opportunities for those who dare to go door-to-door.

9. Try telemarketing

Most telemarketers attempt to set appointments with homeowners in your area by making cold calls. However, you can also train your team members for specific campaigns.

Try telemarketing

The software can identify areas where storms have hit the hardest. In those neighborhoods, your consultants will be on standby to provide same-day estimates, resulting in one-call closures as your team will be ready to work on the same day to provide the estimate.

Consider outsourcing the task to an agency specialized in sales representatives if you need an entire team of representatives in-house.

10. Take advantage of outdoor advertising to generate roofing leads

Use your company’s vehicles and storefronts for advertising instead of buying expensive billboards.

Consider offering customers a discount if they agree to allow you to use their brand on a yard sign after completing their project. A small step like this can make your brand more visible without costing you a lot of money.

Billboards are an excellent lead generation strategy to get more roofing leads. But remember that motorists don’t have much time to read them. Consider using a simple message with a clear design, a strong call-to-action, and your contact information.

11. Make a referral program a priority

Referrals are often a missed opportunity for marketers looking for roofing leads. Leads for roofing contractors are hard to come by, so you should explore every avenue.

It is easier for homeowners to buy when they are already making home improvements. As a result, if you have a strong network with roofing companies in the home service industry, you can receive a lot of referrals from them.

In addition to roofing services, your roofing company can offer other services, such as electrical work and window repair. Refer to each other customers who ask for advice on your respective services.

Customer trust is higher when they can rely on someone they already trust and are familiar with rather than using search engines to find new services.

By employing business software for roofing contractors like InvoiceOwl, you can attract customers to your business since it eases the business operations, and the customer will be impressed by seeing how you organize things.

To get started with this advanced software, you can try 14-day free trial.

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Frequently Asked Questions
  1. What are the methods roofing companies use to attract clients?

    All businesses need quality roofing leads to succeed. A roofing company can generate leads in a variety of ways.

    This can be accomplished through various marketing efforts such as advertisements, trade shows, direct mail, and other methods.

  2. How can I get free roofing leads?

    In order to generate roofing leads for free, it is extremely easy to follow the tips outlined below, no matter whether you want to lower your marketing expenses or try out something new when it comes to the sales process:

    • Ensure that your emails are sent effectively
    • Make the most of social media by leveraging it
    • Increasing the number of referrals from customers

  3. How can one find quality roofing leads?

    Finding individuals and businesses genuinely interested in your services is essential to generating more roofing leads. Here are some tips for finding more roofing leads:

    • Make a marketing plan
    • Boost your local SEO
    • Participate in trade shows
    • Manage your reputation


These were a few proven ways to generate leads for your roofing business. Start implementing today to outshine your competitors. Once you try these techniques and start generating more leads, then do share what worked for your business.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Founder of InvoiceOwl and is the main curator & writer of the content found on this site. With ideals of quality, commitment, and perseverance, he believes in creating lasting business relationships with the clients.