How to Generate Roofing Leads

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Blog summary

After starting a roofing business, constant momentum over it is suggested. This is a good read for the one seeking different lead-generating ways to scale up their roofing business.

Do you know that rapid growth has been seen in the roofing industry? And it will continue to thrive.

The revenue of the roofing industry is directly in relation to residential construction spending. The market size of the construction industry in the US has increased faster than the construction sector overall.

Resultantly, the market size of the roofing industry has also jumped to $56.0 billion in 2023.
As a result, exemplary marketing techniques are paramount in order to keep pace with the unstoppable growth of the industry.
Though you must be wondering, what is the most efficient way to generate roofing leads after starting your own roofing business?
Here, we have covered some of the best ways that answer your query. how to generate roofing leads.

11 Ways to Generate Leads For Your Roofing Business

1. Revamp your website

Customers will find the best information about your services on your website. A profound lead generation roofing website enhances your organization’s credibility. Moreover, it is also one of the most powerful means of lead generation for your roofing company.

Every client looks at your website if they find:

  • A user-friendly interface,
  • Easy navigation,
  • A thorough description of products and services,
  • Improvised search functionality.

Property managers and owners might spend more time assessing your company if it meets their needs.

Making an impact on your customers starts with an easy-to-read website design. If you want to know how to increase conversion on roofing leads through your website, here are several things that can be done:

  • Outline your services and benefits on informative pages. Without contacting you directly, customers would like to understand your roofing company better.
  • Make your website visually appealing. Your roofing website should be easy to read, with prominent contact information and high-quality pictures.
  • Provide an easy-to-use contact form. Offer a free quote for completing the form, and include only the amount of text boxes necessary.

2. Direct mail

Though direct mail is an old-school method of lead generation for roofing leads but it is still the most effective way to bring more roofing leads.

Direct mail

Over the past decade, we have seen a decrease in the amount of spam that floods our mailboxes. The ROI on email marketing campaigns is finding a healthy return. On average, email drives an ROI of $36 for $1 dollar spent, higher than any other channel. As a result, the chances of your message being read are much greater.

For a general mailing list, direct mail has an average cost per lead of $51.40, while the price per lead for postcards is $54.10. The Direct Marketing Association provides this information.

As with any other channel, you must set the right foundation for your campaign before getting started.

3. Facebook advertising

A total of 2.91 billion people are active on Facebook every month, and many of them are likely to be related to your target audience or prospects. While staying within your budget, you can use Facebook’s free and paid lead generation strategy to get roofing leads.

Advertising on Facebook allows you to reach out to people already looking for a roofer. Take before and after pictures, shoot a quick video on a job site and use it to optimize your social media platforms. Engaging with customers and posting content regularly can help your business’s online presence and boost brand recognition.

You can also step up your business using Facebook’s targeted ads. You can create polls, carousels, stories, and more and target certain demographics with your ad campaign. When you use targeted ads, you ensure your services reach the right people.

4. Search engine optimization (SEO)

For a roofing business, the best source of leads online is undoubtedly SEO. If you hire a marketing agency to optimize your roofing company’s website, you won’t have to pay anything to earn an organic position on Google’s first page.

Search engine optimization (seo)

In today’s busy world, most roofing professionals don’t have time to write new service pages and blog posts. Hence, SEO executives will

  • enter title tags, meta descriptions, and keywords into their service pages and blog posts,
  • optimize the web content to get ranked on google organically, and
  • build backlinks to improve visibility and rankings.

The roles of SEO mentioned here are not exhaustive and still have a wide array of roles along with responsibilities that can be included. It is clear that SEO is a complex process, but its impact can be very significant in the way your roofing company is perceived within its industry. An SEO campaign comprises several components, such as technical, online, local, content, and link-building elements. Even though some of these tasks may seem daunting to beginners, a good agency will work on all aspects of the project simultaneously.

Pro tip: Keeping up with Google’s algorithm is vital to ensuring your ranking on Google in the long run. Getting more benefits from roofing leads is impossible without SEO, so don’t hesitate to implement it for your roofing business.

5. PPC advertising

There is no doubt that Google Ads still receive engagement from a significant part of the user base despite their click-through rate of 38%.

Even though costs per click for PPC ads are on the rise because of high competition, roofing contractors continue to use these ads as a legitimate way to generate roofing leads depending on where they are located.

Google Adwords and Bing Ads offer business PPC opportunities. Since Bing has a lower share of the search engine market, the CPCs are lower on Bing.

Despite this, users still use Bing enough to make it worthwhile to run an occasional ad from time to time, so it is certainly a worthwhile experiment to try.

Just remember:

  • Design an appealing ad and ensure that call to action is convincing to improve the click-through rate and maximize the budget.
  • Make sure you are only targeting keywords with buyer intent, as other types of queries will not lead to sales.

6. Roofing lead nurturing with email marketing

Someone has expressed interest in your roofing services by opting into your email list. As a result, it’s surprising that more roofing companies do not use email marketing strategies to nurture their roofing leads until the point of sale, as it seems illogical.

What you (roofing contractors) can do?

To keep roofing leads interested, you should have a follow-up email series that sends promotional emails, including a free inspection offer, to re-engage them.

To keep roofing leads interested, you should have a follow-up email series that sends promotional emails, including a free inspection offer, to re-engage them.

To close the deal more quickly and efficiently, your roofing sales lead management teams needs to stay in touch with your prospects throughout the customer journey.

By getting assistance from software like InvoiceOwl, roofing contractors can take breathing and worry less about their daily business operations for roofing estimates & invoices.


Win Countless Jobs by Digitally Creating Estimates & Invoices in a Zap.

Implant the digital tactics in your roofing estimating & invoicing software, track business expenses, generate sales reports, and e-sign the estimates & invoices.

7. Attend trade shows

Attending trade shows has a lot of benefits for roofing companies.

As you increase your company awareness, you can boost roofing lead generation more likely to convert to sales. You can sleuth the competition, and create new business partnerships.

When attending a trade show, two things should be kept in mind.

Providing value comes first. Visitors to your booth should receive a valuable freebie when they stop by.

  • Educative content can be offered through coupons, giveaways, and contests.
  • It is also essential to follow up properly.
  • Follow-up is the key to most sales.
  • 80% of trade show leads never get followed up.

To maximize your opportunities, a a company spends an average of $15,000 attending a trade show. A systematic follow-up process for all the roofing leads you to generate at a trade show.

8. Canvassing for exclusive roofing leads

Canvassing is the best way to generate roofing leads. As a result of technological innovations like social media marketing and PPC, many sales professionals are losing touch with their roots. They are focusing more on online communication than on one-on-one communication.

Direct contact with a prospect has power. It is possible to personalize your answers by using a conversational tone of voice and body language, to overcome objections, to present or demo, and even to make the sale right at the door by using this technique. There is no doubt that direct in-person sales are not as simple as inbound marketing, but they are still effective.

The percentage of door knockings resulting in sales is approximately 2%.

A second benefit of pounding the pavement is that many of your competitors are not doing it so you will gain an edge over them. Most people either do not possess the necessary skills to make door-to-door sales or lack the confidence to do so. This opens a lot of opportunities for those who dare to go door-to-door.

Converting leads through canvassing & create roofing invoices in minutes – Try InvoiceOwl’s Online Invoicing Generator for FREE.

9. Try telemarketing

Most telemarketers attempt to set appointments with homeowners in your area by making cold calls. However, you can also train your team members for specific campaigns.

Try telemarketing

The software can identify areas where storms have hit the hardest. In those neighborhoods, your consultants will be on standby to provide same-day estimates, resulting in one-call closures as your team will be ready to work on the same day to provide the estimate.

Consider outsourcing the task to an agency specialized in sales representatives if you need an entire team of representatives in-house.


Wanna send the roofing estimates on the same day, as said above?

InvoiceOwl can let your consultants quickly send the customized estimates in minutes, get them approved & close the deal.

10. Take advantage of outdoor advertising to generate roofing leads

Use your company’s vehicles and storefronts for advertising instead of buying expensive billboards.

Consider offering customers a discount if they agree to allow you to use their brand on a yard sign after completing their project. A small step like this can make your brand more visible without costing you a lot of money.

Billboards are an excellent lead generation strategy to get more roofing leads. But remember that motorists don’t have much time to read them. Consider using a simple message with a clear design, a strong call-to-action, and your contact information.

11. Make a referral program a priority

Referrals are often a missed opportunity for marketers looking for roofing leads. Leads for roofing contractors are hard to come by, so you should explore every avenue.

It is easier for homeowners to buy when they are already making home improvements. As a result, if you have a strong network with roofing companies in the home service industry, you can receive a lot of referrals from them.

In addition to roofing services, your roofing company can offer other services, such as electrical work and window repair. Refer to each other customers who ask for advice on your respective services.

Customer trust is higher when they can rely on someone they already trust and are familiar with rather than using search engines to find new services.

By employing business software for roofing contractors like InvoiceOwl, you can attract customers to your business since it eases the business operations, and the customer will be impressed by seeing how you organize things.

To get started with this advanced software, you can try free trial.


Get a Boost by Inculcating the Habit of Using InvoiceOwl in Your Invoicing Process.

Quickly send personalized invoices using roofing invoice templates and get more work done in less time.

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Frequently Asked Questions
  1. What are the methods roofing companies use to attract clients?

    All roofing businesses need quality leads to succeed. A roofing company can generate various ways to get more roofing leads.

    This can be accomplished through various marketing efforts such as advertisements, trade shows, direct mail, and other methods.

  2. How can I get free roofing leads?

    In order to know how to get more roofing leads, it is extremely easy to follow the tips outlined below.

    Follow the tips no matter whether you want to lower your roofing marketing expenses or try out something new when it comes to the sales process,

    • Ensure that your emails are sent effectively
    • Make the most of social media by leveraging it
    • Increasing the number of referrals from customers

  3. How can one find quality roofing leads?

    Finding individuals and businesses genuinely interested in your services is essential to generating more roofing leads. Here are some tips for finding more roofing leads:

    • Make a marketing strategy
    • Boost your local SEO
    • Participate in trade shows
    • Manage your reputation


These were a few proven as well as the best way to generate roofing leads for your business. Start implementing today to outshine your competitors. Once you try these techniques and start generating more leads, then do share what worked for your business.

Also, to get stress free out of your daily estimating & invoicing processes, use InvoiceOwl and concentrate more on your roofing business.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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