How to Start a Roofing Business

You are here:
Blog summary

Planning to start a roofing business now or in the near future? Then, you have landed at the right place. We’ve covered a step-by-step guide on starting a roofing business to help you!

Roofing is a growing industry as more buildings and areas are being developed.

During 2017-2025, North America’s roofing industry is expected to grow at a compound annual growth rate (CAGR) of 5.9% per year, which is expected to cross $47.5 million in 2025.

Is this an industry that interests you, but you don’t know where to begin?

Roofs are necessary for every structure to have that shelter over the head and for structural stability. The number of aging homes and the need for periodic maintenance also increase the demand for roofing projects.

If the work you produce meets client expectations, it’s a field that provides dependable work. This post will guide you on how to start a roofing business.

Here we break down the process into ten steps and will also cover the cost of starting a successful roofing business.

How to Start a Roofing Business in 10 Steps

Here is the list of how to start a roofing company.

  1. Draft a business plan
  2. Determine your target market
  3. Choose the name and business structure
  4. Keep the legalities in order
  5. Open a business bank account
  6. Invest in proper tools and equipment
  7. Employ online software
  8. Get insurance coverage
  9. Hire the right people
  10. Market your business

Let’s discuss the skills in detail.

1. Draft a business plan

A clear roofing business plan is essential for the success of any roofing company. You must include some crucial things in the business plan, such as your services, the target audience, and the type(s) of roof you specialize in.


From the start, you should have a clear vision for your business, which helps distinguish your business from your competitors.

Decide where you will locate your storage and office space and the geographic limits of the community you serve. Get a deeper understanding of the direct and indirect competitors in the area. Make a note of what successful roofing companies are doing, and find out what makes them successful.

Before putting out your shingle as a roofing business owner, the elements you must have should also be documented.

2. Determine your target market

When developing a roofing business plan for your roofing company, you identify who you would like to serve as a customer. You need to spend some time separating who your ideal client is at this stage to refine further the services you provide to suit their requirements.

The first thing you will need to determine is whether you will cater to the needs of new business owners or houses with your roofing company. As far as commercial property management is concerned, you would need to decide how many buildings you will be willing and can manage.

In addition to determining whether your ideal client can pay cash or whether a financial arrangement is needed, you should also decide whether they can offer you payment plans.

Once you narrow down your audience, you can go one step further by identifying their job type, age, income, gender, and other characteristics that make each person unique to your target market.

As you grow your business, creating a report containing all of this information will be helpful.

3. Choose the name and business structure

Create a memorable and unique business name for your roofing company. It should relate to the services you offer.

Create a roofing business entity that suits your needs. There are several options available to you:

  • Sole proprietorships
  • Partnership
  • Limited liability company (LLC)

LLCs protect your assets and reduce liability in case of a lawsuit brought by an outside party. Plus, it’s flexible when it comes to taxation and operational structures.

4. Keep the legalities in order

A legal entity must be established once you have decided on the name of your new roofing business. It could be a corporation or a limited liability company (LLC). Your business will need a tax identification number after registering it with your state for that status. Apply online at the IRS website.

Using that identification number, you can open your bank account, apply for a loan, and pay your taxes for the business you have started.

Providing commercial roofing services can pose a risk to the safety of your workers, which is why you and your employees will need additional licenses and general liability insurance.

If you are operating your business in a specific area, you should contact a lawyer or mentor in the roofing industry.

5. Open a business bank account

Getting started with a roofing business model requires opening a bank account.

Open a business bank account

Keeping your roofer business finances separate from your finances makes it much easier for you to file your taxes and track your company’s income. In the long run, it is something you should consider, no matter whether you’re running your roofer business as a sole proprietorship or not.

The process of opening a bank account for a business is quite similar to that of opening an account for personal usage.

Most banks offer accounts specifically tailored for businesses, so you should ask your preferred bank about which rates and features they offer if you are interested in learning more.

Considering your bank’s options and choosing the right plan is wise.

Consider what your bank offers and choose a plan accordingly. By bringing your EIN and other legal documents, you can open a bank account after selecting a bank and gathering the necessary paperwork.

6. Invest in proper tools and equipment

The next step in starting your own roofing business is investing in tools and equipment.
Out of all, you’ll need the following:

  • A ladder
  • Safety gear and hard hats
  • Tools for cleaning (rake, broom, etc.)
  • A tarp
  • Tools for measuring
  • Hammers and nail guns
  • An air compressor
  • Tools for cutting (saws, blades, utility knives)
  • Tools for shingle removal and pry bars

It is important to remember that your choice of tools will depend on the type of roofing company you are starting.

7. Employ online software

It is essential to remember that when you set up a roofing business, the most crucial part of this business is the financial side of things, like when you need to pay the suppliers or when your customers are delaying payments.

With InvoiceOwl (an estimating software for roofing) , you can equip your business with a proper invoicing and estimating solution that can make estimating jobs, creating and sending invoices, tracking payments, and so on much easier. This software makes your business look complete, allowing you to stay ahead of your competitors.

With InvoiceOwl, you don’t need to worry about where your funds are invested in or disbursed, as the software will provide you with a detailed report on the cash flow in and out of your company.

The online software comes with a 14-day free trial that allows you to try it out and make the most of its advanced features.

Looking For Customized Estimates and Invoices For Your Customers?

Create and send professional-looking estimates & invoices for your roofing business to win more jobs!

Start Your FREE Trial

CTA arrow

8. Get insurance coverage

Entrepreneurs often overlook the importance of business insurance, which can be critical in helping you succeed as a business owner. Many things can cause your business to suffer due to unexpected events, but insurance protects you from those things.

Get insurance coverage

In terms of insurance types, the following are some to consider:

  • General liability insurance: Comprehensive insurance covers almost all aspects of business that need to be protected. Getting this type of insurance for a roofing company is the best choice. Property damage and bodily injury are also covered.
  • Business property: Covers your supplies and equipment.
  • Equipment breakdown insurance: If some equipment is broken because of mechanical issues, this insurance for the roofing company will pay for replacement or repair work.
  • Worker’s compensation: Ensures that injured employees are compensated.
  • Property: Protects the space in which you operate your cart, storefront, or office.
  • Commercial auto: You can protect your company’s vehicles with this policy.
  • Professional liability: Provides coverage against claims by clients that they suffered losses because of errors or omissions in your work.

9. Hire the right people

Roof work is doubtful to be done by you alone, and this approach is not only dangerous but also nonscalable. As a result, you need a reliable team.

It’s important to hire roofers who have good reputations. A lot of lifting and climbing is involved in this job, as well as intensive labor, so physical fitness is essential. A person who has experience with roofing or who has worked in construction and is ready to learn the skills of doing roof repairs is someone you need to hire.

As your roofing business grows, you will likely need to hire employees to manage your accounting and finances, bookings and schedules, and marketing.

In all of these positions, the common requirements should be honesty, reliability, attention to detail, and the ability to work under pressure.

10. Market your business

You should begin marketing your small business and generating leads when everything has been set up.

The list of who you’d like to target by now has already been decided upon, so you will want to take a strategic approach to get in front of these people.

Local search engine optimization (SEO) and search engine marketing (SEM) are great ways to grow your business. SEO will allow you to rank your content organically for searches such as “roofers near me.”

An SEO strategy optimizes your content so that it ranks organically in search engine results, while SEM emphasizes paid advertisements to get your site to the top.

Strategic partnerships with companies with similar target audiences are the best way to reach your target audience.

Alternatively, you can send workers to canvass and knock on doors. To summarize, you will supply flyers and instruct them to look for potential customers.

Putting yourself in direct contact with potential clients can be highly beneficial; however, it may not be well received by all potential clients.

Do Roofing Businesses Cost a Lot to Start?

Roofing business will require different amounts of capital, depending on how it will be run – whether it will use subcontractors or employees. However, starting with low overhead is possible, and business owners often suggest the initial growth of roofing businesses.

Invest in your equipment for a while before buying more. Hiring processes are no different.

Be more than just a seat filler. Make sure that your new hires are properly trained. Business owners who are starting often spend a lot of money on marketing and advertising.

You will have to spend a lot on advertising until you receive referrals. Experts recommend starting small and locally.

Before you plunge into the water, do your research and test it out. Start-up costs for a roofing business are listed below.

  • The leasing of business space
  • A basic set of tools
  • The workforce or the labor force
  • An insurance policy
  • Permits and licenses
Frequently Asked Questions
  1. How do I start a roofing business?

    The following are the steps to starting a roofing business:

    • Plan your business
    • Decide on a business name
    • Decide on a business structure
    • Become a registered roofing company
    • Identify the types of services you will provide your customers
    • Invest in professional roofing contractors and roofers
    • Develop a marketing plan
    • Build loyalty with your customers by delivering a high-quality experience

  2. Is a roofing business profitable?

    Investing in or starting up a roofing business has a lot of potential because every building needs a roof, a school, an office, a city hall, or any other structure. As a roofer, you’ll never run out of roof work because you’ll never run out of periodic roof inspections and maintenance.

  3. What do I need to start a roofing company?

    The following are the requirements for starting a roofing company:

    • Registration of businesses
    • Roofers and laborers with expertise
    • Sales and marketing professionals
    • Roofing materials
    • Training in roofing work
    • Insuring a business

  4. How do you price roofing jobs?

    When pricing your roofing services, you should take the following factors into account:

    • Identify the scope of the project.
    • Calculate labor and material costs.
    • Expenses for overhead should be calculated.
    • The break-even price of a roofing job should include your desired profit margin. The average profit margin for roofing contractors is 6.3% and higher.
    • Bid on roofing and share it.


Roofing companies can be a lucrative business to start. As a new roofing business owner, you must follow the above steps to get your new business up and running. So, you can follow these steps to start your roofing business in a smooth and simpler manner.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Founder of InvoiceOwl and is the main curator & writer of the content found on this site. With ideals of quality, commitment, and perseverance, he believes in creating lasting business relationships with the clients.