How to Get Lawn Care Customers Fast [Proven Strategies]

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If you are getting started as a lawn care business owner or opening a new branch of an already established lawn care business, then your biggest concern is attracting potential customers and growing fast.

Like any other industry, the lawn care industry also has huge competition. Though you will have the initial support of friends and family, with time, you will need potential clients for your lawn care business. So, to help you find customers and stand out from other local business owners, we have curated some tips on how to get lawn care customers fast. Without any ado, let’s get started.

How to Get Lawn Care Customers Easily

1. Get support from your family and friends

If you are starting a small business, make a big announcement to your family and friends. Because they are your first-degree network and would be excited about your new venture.

Also, you won’t have a reputation when you are a new business owner in the field of lawn care. So, you need their support.

Other reasons to promote your business to your family and friends are:

  • They will trust you: Instead of reaching out to a stranger for services relating to lawn care, your people will be keen to seek help from you. So, reach out to your network, and you will find people happy to take your services and also promote them. This will create a cycle of recurring business and repeat customers.
  • They will help build confidence: Your family or friends won’t give harsh comments. Through them, you can get positive comments online and boost your business credibility. Also, you can put your business announcement on various social channels, such as Facebook, LinkedIn, or Twitter, and interact with your family and friends.

📝Key Takeaways:

So, apart from moral support, there are chances to grab some monetary contributions and investments from friends and family.

2. Turn your customers into your business ambassadors

Marketing your lawn mowing business is vital, but if your customers spread the word about your business, it’s even more powerful. Because your existing customers know your excellent service, when they promote it, you get better reach.

Some easy but effective ways to do this:

(A) Referral program

Many small-scale businesses come with a customer referral program to attract new lawn care customers. This referral program offers a special discount and service to customers who refer people they know.

Your customer referrals will work if they’re compelling. So, put effort into curating an irresistible script to get quality clients who’d trust your services.

Also, referral programs help:

  • Build better customer relationships
  • Create loyal customers
  • Create a viral loop for your business
  • Is cost-effective

Referral programs are a proven way to get your customers to spread the word about your lawn care business. It has the potential to convert leads and increase your customer base.

You can add a CTA to your business announcement, such as: 

  • Bring a friend and get a 20% off on lawn care services.
  • Here’s a business opening offer. Get our services at a 10% discount offer.

(B) Collect feedback

It’s common for people to get skeptical about choosing a new business service. So, you must gain credibility. To enhance it, use social proof as your tool in your marketing and sales. Get testimonials from your existing customers, as they can be effective in attracting new potential customers.

But how do you get testimonials? After a few days on the lawn care job, you can send an email to your clients asking for a testimonial or feedback about your services. Satisfied customers will be happy to provide positive reviews. You can also include a link to fill out a Google review or send them a feedback survey to get a quick response.

Your testimonials are rock-solid proof that speaks volumes about your lawn care services. So, you can easily get new lawn care customers using this technique

📝Key Takeaways:

  • Use referral programs to attract more customers.
  • Provide good customer service to get positive feedback and testimonials. Once you get them, use them in all your marketing campaigns.

3. Invest in SEO

Imagine this scenario. Mark is looking for a lawn mowing service and searches for the “best lawn care company” on Google. A website pops up, and he clicks it. He finds that ABC Lawn Care Company provides lawn mowing services and books it. So, ABC Company got a lead and converted it quickly and organically. Sound easy?

But the catch is, already 100s of competitor websites are targeting your area and ranking. To outrank them, you need SEO. 

Organic search weighs more than paid ads to get your website to rank in Google analytics. 

If you are targeting lawn care services for a particular area alone, use local search engine optimization because local search keywords are different from global search keywords.

However, in the first case, you must have a website representing your lawn care business. Create one immediately because a digital presence is more important. By ranking your website, you can easily get more organic leads, which means more business.

  • How do you start a lawn care website for your business?

    Start with keyword research. You can use Moz, Ahrefs, Google Keyword research, or any online tool available. Buy a domain, design your website professionally, add quality content, and focus on SEO. If you are a non-tech person, seek help from a digital marketer.

📝Key Takeaways:

According to the study conducted by BrightLocal, 97% of consumers search online for local businesses. So, it is essential to take your lawn care company online by creating a website.

4. Go door-to-door

You may ask if this method is worth trying considering the digital advancements. But trust us, going door-to-door to build your network might seem old-school. But it’s worth it. 

Also, being a newbie, your brand won’t be popular enough. So, this method can be effective if done right. 

(A) Distribute flyers and talk to prospects

Distributing lawn care flyers and putting up lawn signs can consume time and effort. But when you meet people, don’t try to sell them anything. Just ask if people are interested in your services. If they reply “yes.” Give them a flyer with a quote form on the back and fill it out or simply give them a business card. If they say “No,” just say thank you and move on.

(B) Use door hangers

The door hangers method is the least time-consuming option because you don’t have to talk to every prospect. Rather, you just have to hang it on the door handle. But you must write great content that grabs more lawn care customers. 

Practical tips to increase your chances of success in selling your lawn mowing service are:

  • Wear a uniform with branding: While walking around people’s properties, you must look professional and trustworthy. So, wearing a uniform that reflects your brand helps. 
  • Carry business cards: Fridge magnet type works better. Your business cards often end in a trash can, but if it’s a fridge magnet type, they can stay longer in your client’s house. 
  • Be presentable: You will be visiting people, so ensure you are clean and tidy to get a good impression. 

📝Key Takeaways:

  • Meeting people face-to-face at their doorstep gain more attention and is more influential than talking over a call.
  • If a person is interested in your lawn services, prepare an instant estimate and invoice for your services from your smartphone using InvoiceOwl, a top-notch estimating and invoicing application.

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5. Social media channels

Social media marketing has been reported to reduce costs for 45% of businesses. So, while planning to step into the lawn care business, you must have a proper strategy to promote your business via social media. If not, it’s never too late. 

Your lawn care clients are likely to use social media platforms, and if they need any services, they can ping you via these channels.

Also, social media is free, and with the right social media marketing strategies, you can easily get new clients.

However, you don’t have to start social media accounts on all the popular channels. As a business owner who is just starting out, you will find it hectic to handle. Rather, start by creating a business page on a couple of channels, such as Facebook and Twitter, and, with time, expand your social presence via different platforms.

WhatsApp marketing within your social networks has also proved to be effective.

Join local Facebook groups. These groups may have prospects in your area. So, look for Facebook groups dedicated to lawn care, home maintenance, and landscaping, connect with multiple people, and build brand awareness. 

📝Key Takeaways:

With a strong social media presence, getting to land customers is not a problem. So, ace your business game with social media.

6. Email marketing 

Email marketing has been standing still for over two decades and is the ideal marketing tool for SMEs. This powerful tool not only reaches your target audience but also allows you to educate your readers, conduct surveys, drive traffic to your website, share updates, etc.

Direct mail is a cheap way to get a fantastic ROI. You can easily get your lawn care business name into people’s minds without interacting with them. 

Most people’s inboxes often get flooded with direct mail, so the response rates are low. However, if you provide some helpful information, people will be interested in checking it out. 

The opening rate of your emails depends on two important factors:

  • Content– It must be conversational, simple, and easy to understand and provide information, a discount, and a call-to-action. 
  • The quality of your email contact list– There is no use in sending a quality email to customers who aren’t in need of your services. So, when you create your mailing list, ensure they are residential homeowners in your locality. 

📝Key Takeaways:

  • Email marketing allows small businesses to do different things within one channel and still has the highest ROI of any marketing channel.
  • Invest your time and effort in email marketing and bring brand awareness to your target audience.

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Frequently Asked Questions
  1. How to find lawn mowing clients?

    How to find lawn-mowing clients?

    • Invest in SEO
    • Create a referral program
    • Make your customers your ambassador
    • Promote your services via social media channels
    • Do door-to-door marketing

  2. How profitable is a lawn care business?

    The lawn care business is a profitable one because it requires low start-up and maintenance costs. So, lawn care and landscaping business owners can comfortably earn between $5,000 to $50,000 in their first year. With experience, they earn as much as $160,000 to $250,000.

  3. How do you schedule lawn care customers?

    It becomes a bit hectic when your lawn care starts to scale up. So, you must schedule and organize the lawn care customers. 

    Here is a quick list of tips for better scheduling:

    • Organize your crew by location
    • Set up a channel for effective communication
    • Use a lawn care schedule template
    • Use a drag-and-drop calendar for lawn job scheduling


Newbie lawn care business owners often faces the struggle of getting clients, which might seem overwhelming. But with the correct tips and strategies, you can easily get more leads than other lawn care businesses. 

So, it is essential to invest your marketing budget properly in social media marketing, referrals, paid search, search engine optimization, and other marketing strategies given in this article.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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