9 Lawn Care Business Tips, Tricks & Secrets You Should Know Before Starting

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Running a lawn care business is good, but running the most successful lawn care business is great.

To take your business to new heights, you need new lawn care business tips, tricks, & secrets that can accelerate your business ahead of your competitors.

And, you need to know business secrets not only to upscale but to stay in the business. Because as per Fundera, only 30% of businesses can make it up to the 10th year.

Thus, if you want to learn those insiders tips and tricks, this blog is all about that.

So, without any further ado, let’s jump right in.

Hot Tips and Secrets For New Lawn Care Business Owners

Generally, business owners have to spend years in the lawn care industry to know the clever tips and tricks. So, we have compiled the best 9 tips and tricks for new lawn care businesses. However, we are sure that even experienced business owners will find something to learn.

And, as we said, we will share secrets. Thus, the obvious tips like, “use a landscaping estimate & invoice software” are not included in the list. Everyone knows that estimate and invoicing software like InvoiceOwl helps you bag more jobs and get paid faster.

So let’s get started.

  1. Offer Competitive Pricing

    Offer competitive pricing

    Let’s start with addressing the elephant in the room. Pricing is perhaps the most crucial part of your business plan. If you want to get successful as a lawn care business owner, you need to get this sorted first and foremost.

    It is quite obvious that you need to offer your services at a price that can make your business profitable. After all, the amount you earn must be more than the amount you spend. But, keep in mind that you don’t have to make a profit from every 1st day.

    Before fixing on pricing that’s convenient for you, you need to observe the market and know what your competitors are charging. If you are charging way more than the other lawn mowing companies in your area, you must have a strong justification for the price difference.

    So, you need to find a balance that works for you.

    And we are here with a simple checklist that you can follow to offer competitive pricing.

    • Research the market intensively.
    • Plan your services as per the pricing and not the other way around.
    • Know much do you spend on business operations.
    • Make sure you offer contracts to retain more clients.
    • Offer free demos.
  2. Stand Out of the Crowd

    Stand out of the crowd

    There is no success in being just another lawn care business. If you want to be successful, you need to offer your clients that they can not find anywhere else.

    If you offer the same services with the same values and prices, why would a customer be interested in giving you his/her business? So, if you want to win your competitors’ customers, do not try to be more like them.

    Another reason you need to be unique is, a successful business needs its own identity. Windows would never have been this popular if it was just another Apple.

    If you want to be remembered amongst the client base, you must be different.

    And what if your competitor has no idea about what they are doing and you start to blindly copy them. This is the worst thing you can do to your business.

    Are you worried about how to be different than so many competitors? Relax, we have a few tips and tricks to create a distinctive brand.

    • Set a specific company vision and mission.
    • Pick a catchy and unique business name.
    • Select a specific niche like mowing lawns, fertilization, pest control, or weed control and market it as your primary service.
    • Leave no chance to market your logo

    For example, accounting documents like estimates, invoices, purchase orders, are a great opportunity to market your unique services. And if you want to ace that game, try InvoiceOwl.

    It lets you create customized estimates, invoices, purchase orders, and credit memos with your lawn care company logo and watermark on them. Not only that it helps you complete your estimate and invoicing tasks effortlessly.

  3. Know Your Equipment

    Know your equipment

    When it comes to lawn care, equipment is the game-changer. You must know which equipment is the best for your job.

    The market is full of options and you should pick the one that is right for you.

    And keep in mind —the costlier, the better, is not the case when you buy lawn care equipment.

    Costlier equipment might have features that you do not need. For example, if a lawnmower comes with wifi adaptive that can sync with your phone through wifi. Now, this is sure a great feature but most small businesses don’t need this. So why pay for it?

    But wait, have you thought of renting equipment?

    Equipment is one of the most expensive possession of a lawn care business. Thus, it’s wise to test every tool for yourself. Use and compare different brands and products before committing. This helps you know which one is the right equipment for your job.

    Moreover, who knows if renting equipment works just fine for you and you don’t feel the need of buying them in the first place.

    If you are really confused, let us help you decide by comparing both possibilities.

  4. Buy Equipment vs Rent Equipment

    Criteria Buy Equipment Rent Equipment
    Cost High Low
    Reliability High Low
    Best for Well established businesses Newly begun businesses
    Not for Moderate users Frequent users
    Availability Always available Might be difficult to find at sometimes
  5. Study Your Client Base

    Study your client base

    Knowing your client base to business success is as important as knowing alphabets is to write.

    From the services to the location for opening the business, it all depends on your client base analysis. You need to know who will buy your services and why?

    We can classify client studies into 2 groups, which are potential clients, and paid clients. So, let’s discuss each one by one.

    Potential Client Study

    For this, the market research you did for pricing your services would help greatly.

    Know your ICP — Ideal Customer Profile.

    This will help you choose the specific clients to address.

    For example: Would you like to cater the commercial businesses or residential clients as your main customer base and that defines everything.

    Paid Client Study

    Just knowing who can buy your services is not enough. You should know who buys your services too.

    Studying your paid clients gives you an insight into your customer demographics. You know who actually is buying your services.

    With this analysis, you can pick the right client too. You can distinguish between well-paying customers and late-paying customers.

    Don’t have that much time?

    We can understand running a business is not simple. Thus, InvoiceOwl helps you with annual reports that can provide you with client aging data in a click. This saves your time and helps you prioritize the clients too.

    In a nutshell, without knowing your client base, you can not address the right problem.
    This brings us to the next tip.

  6. Delegate the Work

    Delegate the work

    Running a lawn care business is teamwork. You would need landscapers, technicians, and other professionals that can help you fulfill all the orders.

    Other than that, you need to accept the fact that you can not do everything.

    For example, you might be good at finances, but someone else can help you with lawn mowing, or marketing.

    Moreover, if you take it all into your hands, you will not have enough time and space to think out of the box and brainstorm for new ideas to scale your business.

    Let your team do what they are good at and trust their capabilities.

  7. Wield Social Media

    Wield social media

    Social media is more than just sharing selfies with your dog.

    It has come a long way from just networking to one of the biggest platforms to market your brand.

    More people are buying goods and services on social media every day. Furthermore, social media is the best platform to connect directly with target customers.

    You can tell your story and build a brand by actively advertising on social media sites like Facebook, Twitter, Instagram, and Pinterest.

    And the best part is, you just have to share what you do. That’s all.

    Social media has become so much powerful that small businesses that don’t have enough budget for SEO work are acquiring clients just through social media presence.

    And nothing is as effective as positive social media posts from satisfied customers. It influences others to experience your services too.

    Additionally, these platforms are not just to acquire and reach more clients, it is for maintaining client relationships too. Most customers complain about their bad experiences with businesses on Twitter. And you have a great chance to reach that customer and compensate to turn him/her into a satisfied customer.

    If you are struggling with client communication, try InvoiceOwl! It remembers all your customer contact information and helps you communicate with clients directly.

  8. Join Forces with Giants

    As they say — “If you can’t beat them, join them.”

    It is tough to compete with the industry giants. They have been in the industry way longer than you and have an abundance of resources. Thus, competing with them might run you out of business.

    So, you should collaborate with them and try to be a part of their ecosystem. You can leverage their resources and experience to grow your brand.

    Moreover, potential customers don’t hesitate to have business with you when they see such a renowned brand as your partner.

  9. Prioritize Service Over Sales

    High sales are good but bad service is detrimental to the business.

    Focussing too much on sales with surely get you more and more customers but if you don’t provide excellent customer service, you might degrade your brand value for more and more people.

    Thus, even if you have one customer, pay all your attention to provide him/her the best experience. This way you ensure that the customer will surely be interested in repeat business.

    This is the strategy you should follow for success.

    So, these were the few tips that many lawn care owners have tried and tested for effectiveness.

    Still, if you have any doubts, we have answered a few frequently asked questions that might help you.

  10. Bring Solutions To Problems

    If you have studied your clients, it will help you get this right easily.

    Every successful business has one thing in common, that is, they all solve a problem faced by their clients.

    You might find many problems faced by people in lawn care, such as

    • People can’t find time to maintain the lawn
    • Lawn care services are too costly
    • People can’t find reliable lawn mowers

    Problems like these give you an opportunity to grow your business. Until and unless you do not have the right solution, it is very tough to break through the competition.

Frequently Asked Questions
  1. How can I get lawn care customers fast?

    To win new customers, you need to send professional estimates. Moreover, you can explore the many channels to win clients like social media, job listing sites, promotional emailing. You can read this blog to know more about acquiring new clients.

  2. How do I promote my lawn care business?

    For the best result, you should promote your lawn care business online and offline as well. Here are a few things you can do to promote your lawn care business.

    • Create a website
    • Be active on social media
    • Distribute your business card in the locality
    • Attend business events and seminars
    • Wrap the truck in your brand

  3. How do I make my lawn mowing business successful?

    Here are a few quick tips to make your lawn mowing business successful.

    • Go the extra mile to provide excellent service
    • Estimate and invoice professionally
    • Stay updated with your crew
    • Market your services online and offline too

  4. Is starting a lawn care business worth it?

    Yes, it is! The lawn care business is one of the profitable businesses as these services can cater to homeowners as well as corporate customers.

    Maintaining a perfect lawn is indeed a tough job and not everyone has the required knowledge. Therefore a lawn care business has a wide scope and can be as profitable as any other business.


Hope you learned a few tricks from this blog about the lawn care business that motivates you to upscale your business.

But, to practice and implement these tricks, you need time. And if you have started your own lawn care business, you most likely are deprived of it. Right? So, the best strategy should be to automate the repetitive tasks that you can, such as estimating and invoicing. These processes are highly time intensive and iterative.

So, sign up to InvocieOwl and get extra hours by creating, sending, and managing estimates, invoices, purchase orders, and credit memos in a few minutes.

Try our free online invoice generator today!

Whether your business is in construction, landscaping, consulting, photography, auto repair, or the medical field, invoicing takes way too long. That’s why we’re here. InvoiceOwl makes your invoicing faster and simpler so you can get paid promptly and without the hassle.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Founder of InvoiceOwl and is the main curator & writer of the content found on this site. With ideals of quality, commitment, and perseverance, he believes in creating lasting business relationships with the clients.

United States

Washington D.C.