How to Make More Money in the Lawn Care Business: 6 Expert Tips

You are here:

According to the IBIS World Landscaping Services Industry Report, the market size for the landscape services industry in 2021 is projected to be $105.1 billion. Whether you’re just starting out in the lawn care business or you’ve been in the business for a while, there’s always room to make more money.

In this article, we will look at the different strategies on how to make more money in the lawn care business when it comes to running a successful business.

From marketing tactics to tips on improving customer service and creating a pricing structure that works, we’ll explore it all so you can get the most out of your business.

6 Simple Yet Effective Ways to Make More Money in Lawn Care

Here are some lawn care business tips and tricks that will help you make sufficient money for your competitive survival in the landscape industry.

1. Pricing your services correctly

If you’re not sure how to price your lawn care services, here are a few tips to help you get started.

  • Look at what your competitors are charging. This will give you a good starting point for pricing your own services.
  • Consider your overhead costs. Make sure to factor in the cost of gas, equipment, and any other expenses you have before setting your prices.
  • Think about the value you offer. If you provide quality service and results, you can charge a higher price than your competition.
  • Set different prices for different services. Many lawn care businesses offer several different services, such as mowing, trimming, and edging. You can charge different prices for each service based on the time it takes to complete the job and the results you achieve.
  • Offer discounts for loyalty or referrals. If customers are happy with your service, they’re more likely to recommend you to their friends or family members. Offering a discount for referrals can help you attract new business while also rewarding loyal customers.

2. Advertising your lawn care business

Advertising your business is one of the most important aspects of running a successful landscaping business. Without proper advertising, your business will not be able to generate the necessary leads and customers to sustain itself.

There are a great number of channels through which you can publicize your lawn care company; nevertheless, print advertising, word-of-mouth marketing, and online marketing are three of the most efficient channels.

  • Online marketing is a great way to reach a large audience with your advertising message. There are many different online marketing platforms that you can use to reach potential customers, such as Google AdWords, Facebook Ads, and LinkedIn Ads. Word-of-mouth marketing is also a great way to promote your lawn care business.
  • If you provide excellent landscaping services to your customers, they will be more likely to recommend you to their friends and family members.
  • Print advertising is another effective way to reach potential customers.
  • You can place ads in local newspapers and magazines, or you can distribute flyers and brochures in neighborhoods where you offer your services.

No matter which advertising methods you choose to use, it’s important that you track your results so that you can determine which methods are providing the best return on investment for your lawn mowing business.

By continually testing and tweaking your advertising campaigns, you can ensure that you are getting the most out of your marketing efforts and that your lawn mowing business is growing at a healthy rate.

Spread the Word of Mouth of Your Business With InvoiceOwl

Collect reviews from your customers on the completion of lawn care services, save them, and let you use them as testimonials when required.

CTA arrow

3. Offering discounts and promotions to attract new customers

It’s no secret that offering discounts, and promotions are a great way to attract new customers. But how do you know what offers will be most effective in bringing in new business for your lawn care company?

  • One way to find out is to ask your current customers how they found out about your company. If you’re getting a lot of referrals, then offer a referral discount to encourage more word-of-mouth marketing.
  • You can also try running a special promotion or offer through an online deal site like Groupon or LivingSocial.
  • This can help you reach a whole new audience and get more people in the door.
  • Finally, don’t forget about traditional marketing methods like print ads, flyers, and postcards. Offering a discount for first-time customers can be a great incentive to get them to give your lawn care service a try.

Whatever you decide to offer, make sure it’s something that will appeal to your target market and that you can afford to give away. By providing these offers, you will be able to attract new customers who are looking for a good deal on lawn care services.

4. Retaining existing customers

If you want to make more money in the lawn business, your primary objective should be bringing repeat customers who have used your services in the past. Since it costs five times as much to bring in a new customer as it does to keep an existing one, this is a significant financial disparity.

Here are some tips for retaining existing customers:

1. Offer exceptional customer service. This includes being responsive to customer inquiries and complaints, showing up on time for appointments, and going the extra mile to exceed expectations.

2. Keep your prices competitive. Regularly check what most lawn care companies in your area are charging for similar services like mowing lawns, and adjust your prices accordingly.

3. Provide value-added services. Offer loyalty discounts, seasonal promotions, or bundled services that provide additional value for your customers.

4. Stay up-to-date with the latest trends. Keep your business fresh by offering new services or products that meet the changing needs of your customers.

5. Build relationships with your customers. Get to know them on a personal level and let them know that you appreciate their business.

5. Reviewing your business model

The lawn care industry is a multi-billion dollar industry. And it’s one of the most competitive industries out there. If you have your own lawn care business and you’re not making enough money in lawn care, it’s time to take a look at your landscaping company business model.

There are a number of ways to make more money in lawn care:

  • One way is to specialize in a particular type of lawn care service. This could be anything from tree trimming to irrigation installation or mowing lawns. By specializing in one area, you can become an expert in that area and charge a premium for your services.
  • Another way to make more money in lawn care is to offer additional services that your competitors don’t offer. This could be anything from fertilizer applications to gutter cleaning. By offering these additional services, you’ll be able to attract more customers and charge a higher price for your services.

If you’re not making enough money in lawn care, it’s time to take a look at your business model. There are a number of ways to make more money in lawn care. By specializing in one area or offering additional services, you can attract more customers and charge a higher price for your services.

6. Increasing productivity

There are a few key things you can do to increase your productivity and make more money in lawn care.

  • First, make sure you have the right equipment, like a push mower. Having a lawn mower that is easy to maneuver and doesn’t require a lot of effort to push will save you time and energy. Additionally, choose a lawn mower that is durable and will last a long time.
  • Next, create a schedule and stick to it. When you have a set schedule, you will be able to work more efficiently and get more done in less time. Make sure to factor in time for breaks so that you don’t get burned out.
  • Finally, be willing to work overtime when necessary. If you are able to put in some extra hours when business is slow, you can make up for lost time and still earn a good income.

By following these simple tips, you can make more money in your lawn care business and be successful in no time.

Frequently Asked Questions
  1. What are some of the most common mistakes people make when trying to make more money in lawn care?

    One of the most common mistakes people make when trying to make more money in lawn care is not doing their research. There are a lot of different ways to make money in lawn care, and it’s important to find the one that’s right for you.

    Another mistake people make is not charging enough for their services. It’s important to remember that you are providing a valuable service and should be compensated accordingly.

  2. What are some of the best ways to market your lawn care business?

    There are a number of ways that you can market your lawn care business to help you make more money. One way is to offer discounts to new customers or referrals. You can also promote your business through local advertising or online directories.

  3. What are some of the most important things to remember when running a lawn care business?

    When running a lawn care business, there are a few important things to remember in order to make more money.

    • First, always provide high-quality services. This means showing up on time, being professional, and doing a great job.
    • Secondly, be sure to market your business well. Create a strong online presence and make sure potential customers know about your services.
    • Finally, keep your prices competitive. By offering fair prices, you’ll attract more customers and ultimately make more money.


The lawn care industry is a great way to make money if you are willing to put in the time and effort. By following the tips outlined above, you can start your own business, increase your client base, and maximize profits.

At InvoiceOwl, we understand that lawn care businesses are always looking for ways to improve their bottom line. That’s why InvoiceOwl is here to make your estimates and invoices work easier than ever. In just a few taps, you can create & send estimates, invoices, purchase orders, credit notes, and more.

Our software helps lawn care businesses save time and money on their invoicing and get paid faster. Our online platform makes it easy to create and send professional invoices, track payments, and stay organized.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More