How To Get Clients For a Cleaning Business

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📝Key Takeaways:

  • Building a web presence is essential to attracting new clients, whether your cleaning business is brand new or has been in operation for years.
  • You can keep customers satisfied by providing excellent customer service and expanding your cleaning company.
  • Don’t undervalue the power of word-of-mouth; ask happy customers to leave favorable reviews online to attract new clients.

This article aims to provide detailed information to generate leads and get clients for a cleaning business. The competition in the cleaning industry is fairly fierce. So, if you want to be at the top, you must adapt. You can create a more targeted strategy to attract new cleaning clients if you have sufficient knowledge of your service region.

It isn’t easy to find customers for the cleaning company. 

When your company faces competition from other companies, you may offer more affordable prices while losing sight of other important factors.

Therefore, you need something extra to attract more customers, regardless of the size or nature of your cleaning firm. 

No matter how old your cleaning company is, you can attract new commercial cleaning clients and keep old ones satisfied without going over budget by staying up-to-date with market trends for cleaning services.

And many times cleaning business owners in any field have difficulty luring and keeping customers.

Although it takes time and work, you don’t necessarily need to spend much money to increase your consumer base.

This post will examine some key tools and strategies to increase the number of people using your cleaning services. 

Therefore, if you’re seeking a way to generate leads for your cleaning business, this post can be your turning point.

Compelling Estimate Make You Win Clients

InvoiceOwl offers several estimate templates that you can choose from, fill in details, and share it with your clients.

How to Generate Leads for a Cleaning Business in Simple Steps

Even if your cleaning company has a specific advertising budget, it still benefits from various forms of promotion. Try increasing your exposure by 

1. Online business promotion 

cleaning company advertising ideas

Building a web presence is essential for attracting new clients, whether your cleaning business is brand new or has been in operation for years.

With inexpensive tools like WordPress or Wix, it’s pretty simple to build a basic website. Some plans come with options for designing company logos, tracking visitor activity, and purchasing online advertisements. 

You can also engage a qualified developer to create a website and optimize it for search engine results if your budget permits. You should at the very least create a Facebook page for your company because social networks are great places to advertise. 

You may target businesses and customers by area, age, employment, and other factors using Facebook’s advertising tools, which are free to use. 

2. Online reviews

Yelp can be a helpful platform for cleaning businesses to increase their customer base. You must be careful about responding to customer reviews. 

If you’re uncomfortable controlling your internet reputation, tech firms or employees might be open to exchanging digital tasks for cleaning services.

3. Creating and capturing leads 

Creating and capturing leads

With highly-targeted marketing materials, you can start drawing in more customers once you’ve determined who your potential clients are, what their needs are, along with the exact pain points.

Although lead generation is a difficult process, there are several very effective lead-generation techniques, such as providing a free report or free webinar in exchange for a name and email address. A lead generation tool can be considered the first step in the sales process. It will normally be something your target market will find interesting and visible on your website: Facebook, Instagram, Twitter, and the official website.

4. Requesting customer referrals 

Don’t undervalue the power of word-of-mouth; ask your ideal clients to leave favorable reviews online to attract new clients and help get more commercial cleaning contracts.

Ask your customers if they will recommend you to their friends or if you can put your contact information on neighborhood bulletin boards if your house cleaning business serves several clients in an apartment complex or neighborhood.

You can encourage your present clients to promote your cleaning business by providing discounted services in exchange for successful referrals. 

5. Collaborating with local firms 

companies looking for cleaning services

Another strategy for attracting new clients is to network with local businesses in the cleaning industry that aren’t your direct competitors. For instance, if you own a commercial cleaning business, get to know the window washers in the areas where you operate.

You can return the favor by recommending them to your current clients. Small business owners frequently make recommendations for service providers that they are familiar with.

Making business contacts in your neighborhood can also be facilitated by participating in regional activities. You may give back to the community and gain goodwill by providing your cleaning services at no cost to a nonprofit or charitable organization. 

6. Send comprehensive quotes

Set up a walkthrough of the client’s house as soon as they get in touch with you. Ask them questions to learn about their needs, expectations, and financial situation during this visit. 

After that, put together an estimate for your house cleaning services and send it to your existing or new customers within 24 to 48 hours after your walkthrough.

7. Using an email list

You can be mistaken if you think your emails would land in spam bins. Even though it can seem surprising, email marketing is still in use today. If you use this service wisely, you can gain a lot from it. 

Everyone has an email account, whether they work for a small business or a large corporation, and they use it regularly. It would be excellent if you snuck into their email to increase your chances of acquiring new cleaning customers. 

First, remember the email address of your current cleaning clients. So, you can direct mail them about the impending offers and promotions. For instance, your consumers need to be aware of any new window cleaning services you may offer.

8. Great customer service

You can keep customers love intact by providing excellent customer service and expanding your cleaning company. Sending on-my-way SMS before visits, using house cleaning checklists to ensure thorough cleaning, and using a cleaning.

CRM to arrange client files and enable online payment from clients are all examples of good housekeeping practices. 

9. Paid ads 

Marketing is no longer a challenge in the era of social media and countless digital channels. Advertising your cleaning services on these platforms is a terrific idea, regardless of how big or little your cleaning business may be. 

You can start your marketing plan with paid advertisements on Facebook, Instagram, and YouTube. On the one hand, paid adverts can help you connect with your target audience while you’re email marketing. If you are confident in your cleaning company, paying per lead won’t hurt you. 

Targeting the appropriate audience is a key benefit of paid advertisements. The most relevant users, who frequently hire cleaners, will see your advertising when you employ the proper Google marketing keywords.

Get Reviews for Your Customer Service

InvoiceOwl has a feature to collect reviews for the products or services you offer. These reviews work as a word of mouth that attracts newer potential customers.

Frequently Asked Questions
  1. What do clients expect from a cleaning service?

    Customers want personnel who are dependable, kind, and knowledgeable. Your cleaning technicians and office staff are other crucial components of what customers want.

    Although your function as the cleaning company owner is significant, your employees serve as the public face of your firm.

  2. How can you attract and keep customers for your commercial cleaning company?

    Work your way up to more consumers by beginning with a small, reliable group.

    Utilizing social media is among the finest strategies to attract and keep more clients.
    Utilize social media sites like Facebook and Instagram to share images of your work, interact with possible customers, and post updates.

  3. How much does a cleaning service profit?

    The average annual revenue for cleaning businesses is:
    For instance, a small business can anticipate annual revenue of $30,000 to $50,000. Profits can rise to $70,000 annually as you hire more cleaners for your commercial cleaning business. The highest potential revenue is around $100,000 per year.

  4. How can I promote my cleaning services?

    Best strategies for marketing a cleaning business:

    • Send out flyers to prospective clients and other business owners.
    • Use social media to promote your brand.
    • Establish a referral program.
    • Put digital marketing tactics and expertise of networking groups on the table.
    • Differentiate yourself from the competitors.


You should find it simpler to target more clients and keep them loyal to your business now that you know the tips and methods.

You’ll need to be persistent, whether improving your cleaning processes or presenting the most recent changes on your website. You will constantly compete with other companies to pull off a success story. 

You should find it simpler to target more clients and keep them loyal to your business now that you know the tips and methods.

And as every business needs an invoicing system to keep track of estimates and bills, InvoiceOwl is a good option to invest in. It also generates more leads because smart invoices from you will impress your client base.

If you encounter difficulty keeping track of paper estimates and bills, InvoiceOwl is a great choice.  

You can rapidly create professional-looking estimates and invoices with the help of InvoiceOwl. A high-end, user-friendly web app for estimating and billing is available.

So, please take advantage of this software by just signing-up for free.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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