Cleaning Industry Trends and Statistics for Contractors in 2024

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This article aims to provide an overview of residential and commercial cleaning trends that can help you remain on top of the market. It also discusses the threats and opportunities in the cleaning industry. 

In 2021, we witnessed the growth and development of the cleaning industry. It saw a huge hike in its growth, and one of the underlying factors was the coronavirus outbreak. 

It totally changed the trends and statistics of the cleaning industry. And we’re here to discuss those changes with you. 

So, if you are planning on starting a cleaning business or want to change your current techniques, this article is for you.

These residential and commercial cleaning trends can help you remain on top of the market and show you what’s hot. 

Let’s examine the data and trends in cleaning that will influence your business in 2022.

📝Key Takeaways:

  • The cleaning sector is filled with potential.
  • Cleaning companies that are COVID-certified continue to provide sanitization and disinfection services to keep customers secure and lower the possibility of an infection or outbreak.
  • By providing excellent pay and benefits, using a reliable hiring procedure, and putting forth the considerable effort you can maintain employee satisfaction.

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1. 10 Cleaning Industry Statistics

The cleaning sector is filled with potential; according to a previous prediction, the sector will generate over $46 billion in 2020 and expand by 10% by 2026. The cleaning business already employs more than 1.7 million people, but due to the rise in demand, it is predicted to create 6 percent more jobs this year. 

Remember how popular this sector is, especially with the 27 percent of American homes made up of a single individual.

In any case, how is the cleaning sector doing? Check out these facts about the commercial and home cleaning industries:

  • In 2021, the price of residential services increased by 9.4%. (Jobber)
  • North America has the largest cleaning industry market of any continent. (thrivemyway)
  • In 2021, there were 1,063,988 companies in the janitorial services industry in the US. (thrivemyway)
  • By 2025, the market for household cleaning is anticipated to be worth $40.38 billion. (Franchise Help)
  • The hourly pay for residential cleaners ranges from $9.31 to $82.82, or $19,370 to $39,140 annually. (U.S. Bureau of Labor)
  • The hourly pay for commercial cleaning companies ranges from $9.80 to $22.54, or $20,384 to $46,883.20 a year. (U.S. Bureau of Labor)
  • By 2023, there will be more than 236 500 new janitorial positions in the U.S. (U.S. Bureau of Labor)
  • Since 2011, the cleaning sector has increased by 6.6 percent annually. (Brandon Gaille)
  • By 2024, it’s anticipated that 80% of families will employ residential cleaning services. (OneDesk)
  • By 2027, the global market for commercial cleaning industry trends might generate $468.2B in sales. (Grandview Research)

2. Cleaning Industry Trends Contractors Should Know

You can expect the following new business and residential cleaning trends to start or continue in 2022 and beyond: 

  • Sanitization amid coronavirus pandemic: Cleaning companies that are COVID-certified continue to provide sanitization and disinfection services to keep customers secure and lower the possibility of an infection or outbreak. An increasing number of cleaning companies offer specialized services to serve their customers better. Examples include laundry and carpet cleaning. 
  • Cost-saving measures: Business owners are attempting to reduce costs by purchasing things from their list of cleaning supplies in bulk or spending more money on higher-quality products that need to be replaced less frequently. Also, try to reduce waste of money and time by adopting latest technology such as creating cleaning estimates and invoices using pre-built cleaning estimate templates.
  • Online marketing: Many companies are still spending money cleaning advertisements on social media and search engines, such as Google’s Local Services Ads. 
  • Sustainability: Purchasing reusable items, using cleaning supplies made of recycled materials, or reducing plastic waste are current trends in the industry. Additionally, green cleaning supplies from companies like Seventh Generation, Grove, Juniperseed, and Branch Basics are used by cleaners. 
  • Technology: To better handle quotation, scheduling, billing, and customer interactions, cleaning companies are investigating technology and automation such as cleaning business software
  • Employee consideration: Contented cleaners are dependable and effective cleaners who stay around. Because of this, some cleaning companies now provide benefits, including paid time off and health insurance. 
  • Issues with the supply chain: Cleaning companies worldwide are grappling with growing costs and finding it more difficult to obtain supplies and equipment. It’s difficult to predict when this, one of the more unfavorable trends in the cleaning industry, will turn around. 
  • Staffing issues: Because there aren’t enough cleaners to handle demand, cleaning companies are declining business, putting new clients on waitlists, or terminating current clients. When they pay their cleaners more, some businesses find it simpler to fill their cleaning positions. 
  • Price increases: To cover increased costs for labor, overhead, fuel, and other expenses, commercial and house cleaning service rates are rising. It’s crucial to monitor market expenses, adjust service rates as necessary, and inform clients of the price rise.

3. Threats in the Cleaning Industry

Trends in the business and home cleaning industries are not always favorable. So, keep an eye out for these risks to the cleaning industry that could harm your company: 

  • Increasing expenditures: You’ve probably seen lengthier delivery times and higher overhead costs, particularly for supplies. Reducing the number of cleaning supplies vendors on your list and concentrating your efforts on just one or two suppliers will help you save money.
  • Strong competition: There are a lot of cleaning businesses out there that provide the same services and advantages as you. Look for a strategy to stand out and provide your customers with the extra value they can only receive from you.
  • Employee shortages: During The Great Resignation, which is currently underway, people everywhere are quitting their current positions in search of better ones. Keep up by providing excellent pay and benefits, using a reliable hiring procedure, and putting forth considerable effort to maintain employee satisfaction. 

4. Opportunities in the Cleaning Sector 

An essential service that never goes out of style is cleanliness. Additionally, many businesses are attempting to branch out into new areas due to this need. Considering your area of specialization, look at the possibilities for a house, office, and specialty cleaning service. 

Domestic Cleaning 

The primary force advancing the domestic cleaning sector or residential cleaning business is simply the lack of time. While older retirees may have previously found home cleaning appealing, companies have indicated that many customers in their 30s and 50s are now using these house cleaning services.

Commercial cleaning

Commercial cleaning

On-demand cleaning jobs would be a new area of concentration for the commercial cleaning industry in addition to conventional cleaning jobs. These opportunities will undoubtedly be useful for generating additional (thousands of dollars) in earnings. 

Cleaning Services 

Without professional engagement regarding windows, flooring, carpets, office buildings, and other surfaces, we can’t get the job done. Specialty cleaning is a business model that is known to be recession-proof. 

Cleaning and Laundry 

Cleaning and Laundry

Laundry ranks highly on the list of activities Americans outsource. Customers frequently return to these small businesses, especially once it becomes a part of their lifestyle.

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Frequently Asked Questions
  1. What is the cleaning industry’s future?

    By all accounts, the cleaning sector is flourishing. The cleaning industry and its niche services are expected to develop by 6.2 percent to $74,299 million by 2022. There will be plenty of cleaning labor because there are so many new buildings worldwide, and the United States is expected to have a 39 percent increase in building square footage by 2050.

  2. Is starting a cleaning company worthwhile?

    It’s worth beginning a cleaning business if you have a solid business plan and are prepared to serve a new market segment. Additionally, cleaning services are in high demand and are always necessary, so, probably, you’ll always have some revenue coming in.

  3. What factors determine a cleaning company’s success?

    In the cleaning business, time is money. Working on time management can help you and the consumer because expectations will be more realistic and explicit. Always arrive on time, and plan your workload so that you may complete more than one job daily.


Cleaning is always going to be an essential service, whether it’s for households or companies. You must be ready because there are constantly changing trends in the cleaning sector. 

By following the trends in this list of commercial and residential cleaning industry trends, generate more leads and put your worries aside.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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