7 Best House Cleaning Ads Examples to Attract More Customers

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Struggling to stand out in the crowded market? No more now. With 7 advertising examples, get rewarded with a great competitive edge, strong customer engagement tactics, and rising conversion rates.

“Just Do what you promise to.” 

The above saying is very much essential to execute in your advertising campaigns if you are planning to scale up your cleaning business. As per the reports, 83% of consumers recommend the business they trust.On the other hand, 91% of customers having bad experiences will not do business with the same company again.

So follow the sayings of CX speaker Zig Ziglar that says: 

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” 

Creative and compelling advertisements that lure potential customers to your business are the first step toward building lasting relationships with your customers. 

In this blog post, we have curated 8 best house cleaning ads examples that will help you make your business shine.

What Should Be Included in a House Cleaning Ad?

There are 6 elements to include in a house cleaning ad that will help meet your end goals. With these elements in your ads, you can effectively communicate your message to your target audience, increase brand awareness, and drive conversions.

Have a look:

  • Media: With the eye-catchy and attention-driving audio-visuals like photos, videos, and infographics in your advertisements, users will stop scrolling and will get engaged with your ads. On top of this, they will find it easy to get connected instead of wasting their time reading heavy and never-ending texts.
  • Tagline: Try inserting a short, catchy, and informative tagline that encourages users to read. Make sure that your tagline highlight should convey the main benefit or unique selling proposition of your house cleaning services.
  • Description: The description should be about yourself, how you serve, what you serve, and in what way you serve. This section should be convincing enough that convince the audience to take action.
  • Call to Action: A clear-cut call to action button should be placed in such a way that users take the action that you desire them to take. Examples of call-to-action buttons are “Book Now,” “Get a Quote,” or “Contact Us Today.” Such words break the invisible walls between you and your audience, and they feel free to reach you for your cleaning services.
  • Special offers and promotions: The majority of people try seeking cost-effective, or discounting coupon codes for the services they wish to purchase. So including a special offer or promotion in your ads can be a great way to catch their attention and encourage them to engage with you.
  • Targeted messaging: Tailoring your message to a specific audience can help to increase the effectiveness of your ads. Consider targeting your ads to specific demographics, such as busy professionals or families with children.

7 House Cleaning Ads Examples

1. Before and after photos of work done

Users get engaged more when you clearly show the difference that can result from the services you render to them. It becomes much easier or you to get them to convert when they practically see what wonders your services can do. An instance of this can be you can place the before and after picture of the client place you cleaned. This will help the theme easily resonate with the message you are trying to convey. Show them how a messy, cluttered house has been changed into a clean, uncluttered, hygienic property.

2. Lead with branding

Placing your house cleaning business name and business logo effectively into your advertisements can help you get recognition. It is the first thing that people recognize, and efforts are to be made that it remains the last one as well. 

    For example, a cleaning company may lead with its name and logo in an ad, such as “Spotless Cleaning: Your solution for a clean home.” This will help people remember and associate your business with a clean and tidy environment.

3. Social proof ads

Showcasing the positive feedback or response of your existing customers can practically demonstrate the quality of the cleaning services you deliver. This helps potential customers easily trust you as they see what you say and what exactly you deliver. And as they say, “People trust actions more than words.

    For example, a house cleaning service company might feature a customer review in their ad: “The team at XYZ Cleaning exceeded my expectations! My house has never looked better.” This ad can help build trust with potential clients  and encourage them to try your services.

4. Advertise through content or promotion

When you start adding value to the target audience using your cleaning service. House cleaning companies can advertise their services by creating helpful content or promotions. For example, a company may create a blog post about cleaning tips and include a call to action promoting their services. This type of ad provides value to potential customers and can help to establish your company as an authority in the cleaning industry.

5. Seasonal ads

can be used to promote your services during specific times of the year. For example, a house cleaning company might advertise its services as a way to prepare for holiday gatherings or spring cleaning. This type of ad can be effective because it taps into the needs and desires of potential customers during specific times of the year.

6. Ads that share real-life testimonials

can be powerful in persuading potential customers to use your services. For example, a house cleaning service company might create an ad that features a customer testimonial video where a satisfied customer shares their experience with the company. This type of ad can help to build trust with potential customers and demonstrate the quality of your services.

7. Ads that highlight staff

Highlighting your staff can be a great way to showcase your company culture and the quality of your services. For example, a house cleaning service company might create an ad that features photos or videos of their employee at work. This type of ad can help to humanize your business and show potential customers the hardworking people behind the services you provide.

How to Create House Cleaning Ads in 6 Easy Steps

Step 1: Identify your target audience: The first and foremost step in creating cleaning ads is to know who your target audience is. Know them, recognize their likes and dislikes, and craft advertisements catering to their needs.

Step 2: Determine your unique selling proposition: Know your strengths and your competitors’ weaknesses. Mix and match both of them to determine what makes you unique. Work on it; develop it well ad starts highlighting it in your advertising campaigns.

Step 3: Create eye-catching visuals: Use high-quality images, videos, or infographics that educate the users about the significance of cleaning. 

Step 4: Write compelling ad copy: Create an ad copy that should be short, sweet, concise, benefit-driven, and emotionally resonant. Focus and highlight specific benefits that users can grab using your services. An example of this can be “more free time for your customers or a cleaner and healthier home.”

Step 5: Include a clear call-to-action (CTA): Your CTA should be clear, specific, and easy to follow. It should be compelling enough that attract the potential leads in one go. Use action-oriented language, like “Call now” or “Book your cleaning today.”

Step 6: Test and optimize your ads: Once you create your cleaning ads, it’s important to continually test and optimize them for better results. Experiment with different ad formats, images, ad copy, and CTAs to see what works best for your target audience.

Tips and Tricks to Create Effective House Cleaning Ads

  • Understand the buyer’s persona:

    Firstly, it is essential to know your target audience. And if you have already identified them, knowing each and every small detail about them is crucial. What are their taste, preferences, likes, dislikes, behavior, etc.? All these things will help you get a clear idea of whom the advertisement is intended for. A clear buyer persona will help tailor more personalized and target cleaning service ads, which will ultimately help rising conversion rates and customer satisfaction.

    • If your target audience is busy working professionals, your cleaning service advertisements could focus on the convenience and time-saving benefits of the services you offer.

  • Creating benefit-driven ads:

    Making the lives easy of your ideal customers can not only retain the existing ones but spread positive word-of-mouth marketing influencing the potential ones as well. Do not focus on highlighting how best you are and what makes you different. Instead, focus on how you can improve your customers’ lives easier or better by the services you provide.

     
    • For example, instead of saying, “We offer deep cleaning services,” you could say, “Our deep cleaning services will leave your home spotless and free up your time for more important things.”

  • Making cleaning emotional with good copy:

    The emotions reflected in using your cleaning ads also affect you. Cleaning is actually not the most exciting topic, yet you can make it worth reading by making it more emotional and engaging with good copywriting. Use words and phrases that evoke positive emotions like happiness, relaxation, and satisfaction.

     

    • For example, say, “Come home to a clean and stress-free environment” or “Experience the joy of a spotless home without lifting a finger.”

  • Calls to action (CTAs):

    Every ad should have a clear call to action that tells the viewer what to do next. Whether it’s to call, book online, or sign up for a newsletter, make sure your CTA is prominent and easy to follow. For example, “Book your cleaning appointment today and enjoy a cleaner home tomorrow!” or “Call us now to schedule your first cleaning and get 10% off!”

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Frequently Asked Questions
  1. What should I include in my house cleaning ad?

    An effective house cleaning ad should include the elements such as media, a headline, a description, ad copy, and a call to action. Additionally, you can consider including visuals, branding, taglines, supporting text, and calls to action to make your ad more compelling.


  2. How do I make my house cleaning ad stand out?

    Highlighting the successful completion of your cleaning work done, and a customer-satisfying reply can make you stand out from others. Also, include before and after photos of work done, lead with branding, use social evidence, create value-auditioning ads, advertise through content or promotion, use seasonal ads, share real-life testimonials, or highlight your staff.

Conclusion

With this comprehensive guide on creating effective and appealing house cleaning ads, you are already ahead. All you can do is start creating the ads today, share them with your ideal customers, and get never-ending conversions for your cleaning business.

Author Bio
Jeel Patel
Jeel Patel
Founder

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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