What is a Quote or Quotation for Contractors?

You are here:

A quotation is an excerpt taken directly from a text, email, or speech. 

Italicized quotes emphasize the key information that should be recalled for the specific circumstances. 

By presenting authorities’ viewpoints in a particular field of interest, the quotation aims to inform, motivate, and serve as a roadmap for additional readings on the same subject. 

A quote can also be used to start discussions on what was conveyed earlier with others who may not know about it or haven’t even heard of it. 

In this article, find out what a quote is, its importance in a product and service business, and tips for writing creative quotations.

What Is a Quote?

A quote is a written agreement from a seller to a buyer of products or services at a given cost and under particular terms.

Quotations, also known as quotes, sales quotes, or sales quotations, are used to inform prospective customers of the cost of a product or service before they commit to the purchase.

Unless they are included in a formal contract, quotations are typically not enforceable in court. However, it’s commonly acknowledged that if a consumer accepts the quote, they have agreed to a sale at that fixed price. Requests for quotes are typically made by customers who seek more information about specific products or services before making a purchase. 

Sending a sales quotation as soon as you can is crucial. Customers frequently compare prices and request quotes from other companies, so submitting a sales estimate will put you ahead of your rivals. 

On the other side, you should allow enough time to assess your costs and profit margin precisely. Even though quotes are not legally enforceable, you should try to avoid submitting sales quotations with errors or proposing a price you cannot honor.

What Is the Importance of a Quote in Business?

Prices for commodities are frequently predetermined. In such circumstances, you may be perplexed as to why business quotes are necessary. When pricing is established, firms prepare an invoice to document the details.

A quotation, whereas, serves a similar function to invoices when prices for goods or services are uncertain or contingent on specific factors, but they are prepared before the order is finalized. They serve as the first point of business interaction with the client because they are sent to them before the invoice. 

Business quotes have a great deal of value because of this feature. A superior quote can aid in turning a prospective client into a paying customer. The importance of quotations in business prices for commodities fluctuates a lot. You might question why quotation proposals are necessary in these circumstances.

  • Businesses prepare a bill to display the information when prices are decided.
  • Invoices have a similar function as quotes. A booking is made before the price of the good or service is established, but when the price is flexible or dependent on specified factors.
  • They operate as the client’s initial words of contact because they are provided to the customer before the bill.
  • Business quotes gain a great deal of value from this method.
  • A well-written quote can help turn a prospective customer into a paying one.

1. Ensures that you and the client are on the same page

Most business owners are unaware of the importance of establishing a scope of work before beginning any project. It is particularly true if the project has numerous moving pieces or will take a long time.

Giving customers quotations upfront ensures that you and the customer know the job’s requirements, what is covered, and how much it will cost.

2. Determines the work’s base minimum wage

Unexpected events can and do occur. Before beginning any work, a quote is provided to set a base fee and to specify the specifics of what is included in that charge.

You can therefore refer to your original scope of work and revise the price based on what has changed, even if your client decides to replace, for example, their standard LED downlights with vintage crystal chandeliers.

3. Assists you in analyzing the job’s requirements.

Your itemized quotation is an excellent place to start when planning the job, including the materials, resources, and labor required to complete the work once you’ve addressed your customer’s requirements.

4. Enables cash flow planning.

Enables cash flow planning

For many organizations, maintaining cash flow is a constant problem, particularly when you don’t know what tomorrow will bring in clients and sales. 

5. Assures that you are reliable

Customers want to feel confident in the company they choose, and the idea of providing free estimates up front shows them that you are honest about price and form and won’t hit them with unpleasant surprises later on.

6. Establishes a channel of communication with clients

Of course, there will be instances where prospective clients feel that your quote is too expensive.

Establishes a channel of communication with clients

However, taking the time to offer quotes builds rapport with potential clients and demonstrates your sincerity and forthrightness to them.

7. Offers intelligent analysis on your pricing

The idea of getting the price right at the beginning of a business venture or introducing new goods or services can be challenging.

You may obtain a sense of fair pricing by providing customer quotes. You’ll know your prices are reasonable if most customers are willing to accept your suggested pricing. You might reconsider your price plan if you encounter much resistance.

8. Safeguards you against a customer’s lack of payment

In a perfect society, every customer would pay their invoice promptly and in full, but in many industries, payment delays are a common occurrence.

Most of the time, a simple reminder can solve these situations. However, if you do find yourself in a scenario where a client refuses to pay for your service, you may be able to resolve the conflict provided you have proof that they approved your written estimate.

Tips to Write a Remarkable Quotation

To write a great quotation, it is suggested that you steer clear of either too high or too low prices. Prices must be reasonable enough to draw buyers and represent the quality of the goods.

Being open and honest about the specifics of privacy policies and other regulations is also regarded as having high ethics because obfuscated terms and conditions can undermine trust. The secret to positioning the company as a pioneer is having a trustworthy relationship with clients.

While numerous quotation templates online can be used to send handwritten quotes, we advise using cloud accounting software solutions instead because they simplify the business processes and produce accurate and polished results.

If you are confused about what should be included in a business quote, then you can browse through some sample quotations to get a sense of what is required.

Although it is not a mandate to adhere to a particular quotation format, structure, or quotation template, providing an amateurish, unprofessional-looking quote might reflect negatively on your business and the caliber of your work.

Basically, every quote should at the very least contain the following information:

  • The business name, address, and business contact information and other relevant business information (as deems fit). You can add company letterhead or logo to the quote to make it look more professional
  • Product or services that your offer
  • The price quotes of each of these products or services
  • Labor costs, cost of raw material, taxes, and any other additional elements influencing the final price
  • Time required to offer the products or services
  • Discount (if any)
  • Total cost
  • Duration of validity of the quote
  • Quote number
  • Payment terms and payment methods
  • Purchase order number (from client)
  • The space where the client needs to sign and approve the quote
Frequently Asked Questions
  1. What is the importance of quotation?

    A quotation gives your ideas, convictions, and claims a second voice. Quotations give people a better method of putting things into words. They provide a clearer, more memorable way to express a concept. Famous quotes are a good example of this.

  2. What is a business quote?

    A business quote, sales quotation, is an essential financial document needed to close a contract effectively. This document contains the pricing list you, the vendor, are proposing to your potential client. An official tone is typically used in a business quotation, which serves as a contract.

  3. What does a sales quotation serve?

    It enables a potential customer to assess the prices associated with desired work. Many companies offer services that cannot be quoted upfront due to the variable expenses.

  4. What distinguishes a quotation from an invoice?

    Although a quotation and an invoice are independent entities, you need both to help make sure you get paid fairly and on time. Before any work is begun, a pricing quote is provided. They mention cost information for a project or job. After the work is finished, an invoice is delivered.


A quotation, which at first glance seems to be a minor aspect of the business process, frequently turns out to be very important for luring in and keeping consumers. Even a minor inaccuracy or vagueness in a quote can result in the loss of customers.

Therefore, a professional layout, clear communication, and precise and concise quoting is essential for success. And to achieve this, we can use a good accounting software or a quoting software for small businesses, like InvoiceOwl.

InvoiceOwl is a suitable solution that serves well for big organizations, small business owners, start-ups, as well as freelancers. It has a plethora of quotation templates that can help you create amazing quotes. It is possible to generate, edit, track, and time-stamp any quote template on the platform, as per requirement. With InvoiceOwl’s client portal, your customers may review and approve quotes online.

There is a free trial period too. Do take a look!

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More