Should You Offer Green Cleaning Services?

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Are you wondering whether you should offer a green cleaning service to your clients or not? Then here is a detailed overview of its benefits, challenges, and factors to consider to make a decision.

📝Key Takeaways:
  • Try offering green cleaning services as they benefit the environment and human health.
  • Evaluate your values and goals, market demand, and competitors when deciding whether to offer green cleaning services.
  • Educate staff and mitigate the costs associated with green cleaning to successfully implement these services.
  • Communicate effectively with clients to address negative perceptions of green cleaning and promote its benefits.

With the rise of drastic climate changes, people are becoming more prone to use eco-friendly ways of doing a task.

This is why green cleaners are growing in demand. It is evident from the fact that the global household green cleaning products market size was a whopping $278.52 billion in 2022.

But should you offer green cleaning services with your cleaning business? Let’s take a comprehensive look at it to find the right answer for you.

What is Green Cleaning

It is a term tossed for referring to the use of eco-friendly cleaning products and techniques to clean a property.

Traditional cleaning methods often rely on harsh and toxic chemicals. But on the other side, green cleaning supplies are used, which are biodegradable and safer for humans.

Thus, adopting green cleaning practices in your business has many benefits. Let’s look at them in detail.

4 Benefits of Green Cleaning Services

    1. Healthier environment

    Products used in it are healthier for both humans and the environment. They contain fewer toxic chemicals that can harm our health and the planet.

    2. Safer products

    Green cleaning products use non-toxic ingredients, making them safer for use around people, especially children and pets.

    Traditional cleaning products, on the other hand, usually contain harmful chemicals that can cause serious health problems if not used correctly.

    3. Better air quality

    Traditional cleaning products can release harmful chemicals into the air. This can contribute to poor indoor air quality and cause respiratory problems. 

    Green cleaning products are typically free of harsh chemicals, and their use can lead to better air quality in your home or workplace.

    4. Increased sustainability

    Providing green cleaning promotes sustainability and reduces environmental impact.

    With eco-friendly cleaning products and sustainable cleaning practices, you can contribute to creating a more sustainable future for us all by: 

    • Reducing waste
    • Conserving natural resources
    • Decreasing their carbon footprint

    Undoubtedly, eco-friendly cleaning services are a better option than traditional methods. But there are some challenges as well for you to face if you want to go ahead with it.

3 Challenges of Green Cleaning Services

Switching to it can pose some challenges for you. Here are some common challenges and tips to overcome them:

    1. Cost

    Eco-friendly cleaning products and equipment usually are more expensive than traditional cleaning supplies. This can increase the cost of providing the service. 

    However, the long-term benefits of using non-toxic products and reducing the environmental impact may outweigh the initial cost.

    Thus, to mitigate the cost, choose eco-friendly products that are affordable and buy in bulk to get discounts.

      Pro tip: You can also charge higher to compensate for the higher product cost. If you focus on commercial cleaning jobs, check out our pricing guide.

    2. Education and training

    Proper education and training are crucial for your employees to effectively implement it. This includes knowledge of related products, techniques, and equipment. To effectively train your staff, you can: 

    • Provide hands-on training
    • Show how it will positively affect them
    • Create a culture of sustainability within the workplace

    3. Client perception

    Clients may perceive it as a gimmick or a more expensive alternative to traditional cleaning. To address and overcome the negative perception of your clients, try

    • Educating them on the benefits of green cleaning
    • Showcasing the effectiveness of eco-friendly products
    • Highlighting the positive impact on the environment

    These were the 3 challenges you would inevitably face with green cleaning. Now, finally, let’s see if it is right for you or not.

Should You Provide Green Cleaning Services?

Upon looking at its benefits and challenges, if you are on the fence and want to be confident of the choice you make, here are 3 key factors to consider:

1. Evaluation of your business values and goals

Offering any services should align with your values and goals. So think about the values and goals of your cleaning company.

  • Do you want to reduce your negative environmental impact? 
  • Are you committed to promoting health and safety in the workplace? 

2. Analysis of market demand

Research the demand for these services in your area. 

Is there a growing interest in environmentally-friendly practices in your region? 

Are other cleaning companies offering green cleaning services? 

Knowing the market demand can help you make an informed decision. If you see an increasing graph, that means you have an opportunity to fulfill the demand.

3. Comparison with your competitors

Consider your competitors who offer green cleaning services. 

  • Are they gaining a competitive advantage? 
  • Can you differentiate your business by offering these services in a better way?

Considering these 3 factors will help you decide better for yourself. However, going for it is a better option as it is a growing cleaning industry trend.

    Pro tip: Do you see a lack of demand or lack of competition for green cleaning in your area? Then this is the opportunity to be a leader and stand out from the rest by making people aware of this amazing option.

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Tips for marketing green cleaning services to clients

  • Emphasize the benefits of green cleaning services to your clients.
  • Highlight your commitment to health, safety, and the environment.
  • Consider offering incentives to encourage clients to choose the greener option.

Do you still have some questions? Then, at last, let’s tackle them.

Frequently Asked Questions
  1. What types of products are used in green cleaning services?

    These services use non-toxic and eco-friendly products that are safe for humans and the environment. These products are made from natural ingredients and do not contain harsh chemicals or synthetic fragrances.

  2. Are green cleaning services more expensive than traditional cleaning services?

    It can be more expensive than traditional cleaning services due to the higher cost of eco-friendly products and equipment.

    However, the long-term benefits, such as the improved health of your clients and environmental impact, may outweigh the initial cost to them.

  3. Are green cleaning services as effective as traditional cleaning services?

    Yes, green cleaning services are just as effective as traditional cleaning services.

    In fact, they may be even more effective in some cases, as they use natural ingredients that are safer and gentler on surfaces.


Greener options are the way forward. Thus, you should definitely ponder quickly on integrating green cleaning into your services. This gives you a chance to contribute positively to the health of your clients and environment.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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