How to Get More Plumbing Leads [10 Proven Ways]

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đź“ťKey Takeaways:

  • Understand the importance of organic and inorganic lead generation strategies to generate qualified leads for the plumbing business and increase your customer base.
  • Learn how to retain those leads and convert them into long-term clients by providing them with an excellent customer experience using different strategies and tools.

The plumbing business market is expected to grow by 4% from 2019 to 2029 and will be valued at $112,427 million by 2023.

The rising demand of the industry paves the way for more competition. But you must stand out from other plumbing businesses and focus on improving your brand and customer-building segment.

You must implement proven plumbing lead generation strategies to build a strong clientele and scale your plumbing company to new heights.

But how to get more plumbing leads?

What are some standout ways to get plumbing leads to availing your plumbing services?

Let’s find out.

10 Ways to Get More Plumbing Leads

We have shortlisted the best plumbing lead generation strategies to attract more engagement, increase brand awareness, and generate plumbing leads for achieving your desired business results.

Depending on your business requirements, digital marketing budget, and goals, the strategies for plumbing lead generation can vary. But we have compiled the core strategies to transform your plumbing business with finesse.

How to get more plumbing leads:

1. Build a strong online presence

2. Run social media campaigns

3. Focus on search engine optimization

4. Pay-per-click (PPC) marketing

5. Leverage lead generation websites along with online listing directories

6. Effective email marketing

7. Handle online reviews

8. Introduce a customer referral program

9. Keep track of ROI

10. Used automated software

1. Build a strong online presence

In the modern era, you must switch to an online marketing strategy and create a strong presence on different platforms and channels. You must ensure that you have an omnichannel presence that increases the engagement of potential customers.

a) Professional plumbing website
b) Social media presence
c) Presence in community forums

Build a strong online presence

With people in the US spending their leisure time on social media platforms and making buying decisions through different websites, it’s high time you strengthen your social media and web presence.

a) Professional plumbing website

You must hire the best website developers to ensure a solid online presence. A professional plumbing website can boost your reach and increase your presence in the SERPs.

  • Use the best servers and ensure the interface is smooth and simple to lower the bounce rate and increase lead generation results.
  • You should create a quick plumbing booking form on your website to increase your lead generation rate through inorganic or organic traffic means.
  • Focus on the nitty-gritty details to increase your conversion rate and streamline your business profits and revenue.
  • Create a homepage with a basic description of your plumbing services, a list of your service areas, and your contact details
  • Develop a service page with a detailed description of your services
  • Don’t forget an “about us” page on the website
  • Also, include a prominent call to action that instructs visitors what to do next.

b) Social media presence

Conduct basic research about your target market and filter out the social platforms where your specific audience has a majority presence.

For example, if your audience is corporate professionals, they must have a strong hold on social media platforms like Twitter and LinkedIn. Or, if they are non-working professionals, they might have a scattered presence on Pinterest, Facebook, or Instagram.

Understand which platform your target audience spends their time on. Then focus on creating a tailored social media strategy for different platforms and also find out examples of plumbing ads.

If you cannot figure out the social media platforms, you can kick-start with popular platforms like Instagram, LinkedIn, Facebook, and Twitter.

c) Presence in community forums

Focus on strengthening your hold in niche-specific community forums. Filter out websites, groups, and other channels to connect with the target audience that is talking and looking about local plumbing services and the industry.

Answer plumbing niche-specific questions on Quora and assist users of Reddit in increasing your brand awareness in the plumbing sector. You can provide value to your target audience on these platforms and channel them to your social media handles or website to boost your lead generation strategies.

You can also join LinkedIn groups, Facebook groups, and niche-specific forums to boost your online presence. It can increase your credibility and authority as a plumbing professional and help you get more plumbing jobs.

2. Run social media campaigns

With the increased number of mobile devices, the number of social media users is increasing, and it has become a part of our lives.

Run social media campaigns

Social media platforms provide great opportunities for plumbing companies to generate exclusive plumbing leads and achieve desired plumbing business outcomes.

It can help plumbing businesses create a solid impact and boost the local plumbing company to new heights.

Here are the basic factors that every plumbing social media marketing campaign should include:

a) At least a 6-month content plan

Once you create your social media handles, be ready with at least a 6-month content plan to remove the troubles of creating content.

You must be consistent with your content to ensure that your target audience can engage with your business and understand more about your plumbing services.

b) Tailored content

You should include tailored content strategies for multiple social media platforms to boost the impact of the content. In the age of short-form viral content, maintain a balance between trendy and evergreen content.

c) Optimization

You should optimize your marketing strategy over time to improve your future engagements and the number of plumbing service leads.

3. Focus on search engine optimization

The most effective and powerful method to generate leads is the power of organic search. So let’s discuss how we can use this to our advantage.

Optimize search engine
  • You can use local SEO to rank your plumbing business services higher. Ranking higher will make your business more visible and attract new visitors.
  • You must create blogs around the plumbing business industry and represent your credibility to visitors. Your industry-related content will boost SEO scores, help you rank high on different search engines, and attract organic leads.
  • Perform tailored keyword research and share your knowledge and experience in the plumbing industry to boost your SERP rankings.
  • Connect with people who are searching for different plumbing-related terms.
  • Convert the visitors into your leads using valuable service inquiry forms or other plumbing lead generator strategies.

4. Pay-per-click (PPC) marketing

Organic online traffic is a result of your SEO strategy. That refers to those who come to your website via a straightforward Google search, for example. Paid advertising is an additional (and frequently quicker) method of attracting attention online.

Pay-per-click (or PPC) advertising is among the most popular and effective forms of online paid advertising. PPC advertisements are difficult to overlook because they are displayed directly above the organic search results of Google. Furthermore, you only pay for PPC advertisements when a user clicks on them.

The cost of PPC advertising is determined by a bidding mechanism that adjusts when certain search phrases gain or lose value.

You may easily produce a large number of plumber leads with the proper bids and well-written PPC advertisements.

5. Leverage lead generation websites along with online listing directories

Lead generation websites and online listing directories are two of the best options to quickly put your plumbing business in front of potential customers who are willing to buy.

a) Lead generation websites

The work of the lead generation websites is to match people who require specific services (for example, plumbing) with the best plumbing service providers. Plumbing business owners may submit quotations to potential customers and submit bids on exclusive plumbing jobs for a nominal charge.

Here is the list of the top lead generation websites:

  • Angi
  • TaskRabbit
  • HomeAdvisor
  • Thumbtack
  • Porchdirector

b) Online listing directories

You may list your company and services for free on online listing directories. This makes it simple for clients looking for plumbers online to locate you.

Here is the list of the top online listing directories:

  • Google My Business
  • Bing
  • Apple Maps
  • Yelp
  • Facebook
  • LinkedIn Company Directory
  • HubSpot

6. Effective email marketing

Email marketing is an effective technology beyond social media platforms and shiny new marketing strategies. It is the effective use of emails to increase the reach of your product, services, or business.

Effective email marketing

Email marketing systems can help you generate an ROI of $42 for every $1 spent. Email marketing campaigns can fuel your plumbing business’ strategy and boost website traffic, qualified leads, and SEO.

Create strategic email marketing campaigns to achieve your desired plumbing business goals.

Here are the requirements for a successful plumbing email marketing campaign.

a) Email service provider

    • You must choose a professional ESP to implement a professional email marketing campaign for your email list.
    • Create a professional email list to generate plumber leads and attract engagement.
    • You must ensure that your ESP can comply with GDFR (General Data Protection Regulation) rules and regulations and CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing).

b) Personalized emails

  • Emails are the core segment of a successful email marketing campaign. You must ensure that the ESP can send personalized emails to your prospects, leads, or clients.
  • Hire professional copywriters who can assist you in creating engaging and intuitive email campaigns to deliver excellent business results.
  • Create multiple copies of your email marketing campaigns to perform A/B testing and achieve the desired results.

7. Handle online reviews

Handling online reviews effectively can help you increase your lead generation rate. Before your target audience tries to book a plumbing service provider, they go through different reviews that can help them make a positive purchase decision.

Handle online reviews

Over 94% of customers believe ‌positive reviews help them choose a business. So, focus on attracting positive Google reviews and testimonials from your clients to land more leads and create a positive digital word-of-mouth marketing presence.

Here are a few tips:

  • Deliver quality plumbing service results:
    The crux of getting positive feedback is delivering excellent services to your clients. You ‌should ensure your technicians are well-trained to handle customers’ requirements and deliver a quality customer experience.
  • Ask for an online review:
    Once you have delivered a great customer experience to your plumbing customers, you can ask them to take the time and provide constructive feedback for your plumbing services.
  • Give personalized replies:
    Instruct your team to deliver personalized replies to all the reviews, comments, and feedback. You should ensure you make your clients feel special and make them believe ‌your plumbing brand cares about them.

8. Introduce a customer referral program

A customer referral program may help you with lead generation for your plumbing company by encouraging past customers to tell their friends and family about you.

It’s a quick, simple, and affordable solution to attract new plumbing customers and convert potential customers.

The following steps will help you launch a customer referral program for your plumbing company quickly:

  • Pick a reward that your consumers will value. This could take the form of gift cards, branded merchandise, or discount offers, to name a few.
  • Explain your referral program properly to existing customers by way of email campaigns or SMS marketing. The email or text message must include information about how the referral program operates and the incentives it offers.
  • While you’re working on your plumbing jobs, provide excellent customer service to give your satisfied customers something that they can tell other people.

9. Keep track of ROI

With your social media presence, online website, and paid social media advertisements, you need a proper digital marketing budget to run these strategies and generate exclusive plumbing leads.

As a plumbing contractor, you should ensure your strategies deliver a significant ROI to help you scale your plumbing business operations.

A negative plumbing ROI requires changes for optimizing lead generation strategies and determining the best ways to improve your ROI.

You should associate with financial experts or integrate financial reporting software, like InvoiceOwl, to handle your budget and achieve the desired ROI results.


Keep Track of Your Plumbing Revenue With InvoiceOwl

Based on your invoicing data, InvoiceOwl generates automated financial reports to help plumbers manage their businesses better.

10. Used automated software

You can use different software to simplify your lead generation strategies, like financial management, content scheduling, email marketing software, SEO-related, and other powerful marketing tools.

These tools can minimize the time and effort it takes to deliver a quality experience to your existing and potential customers.

Once you start generating plumbing leads by setting up a successful lead generation funnel, focus on improving your in-house plumbing operations.

Ensure that your team has access to the best tools and technologies to streamline the plumbing business management and deliver the best results in your service area.

Give primary focus to invoicing, estimation, purchase order generation, and management software to build a strong foundation for your business workflow.

You can choose InvoiceOwl, which is the leading estimate and invoice software for plumbing contractors and small plumbing business to improve the quality of invoice and estimate creation and manage financial documents effectively.


Save Time on Estimating & Invoicing and Focus on Core Plumbing Activities

InvoiceOwl streamlines the estimating & invoicing process, saving you time and effort.

Frequently Asked Questions
  1. How to generate quality plumbing leads?

    Multiple marketing strategies can generate exclusive plumbing leads for your business. You can rely on inorganic and organic methods like

    • Social media marketing,
    • Email marketing,
    • Plumbing SEO,
    • Google ads,
    • Customer referral programs, and
    • Other paid online advertising methods.

  2. How to avoid losing valuable leads to competitors?

    You can implement tailored plumbing lead generation and digital marketing strategies to get plumbing leads and deliver a quality experience to your leads to help you with client retention.

  3. How to boost presence for potential customers’ search?

    You can improve your organic presence to reach more potential customers by

    • Including relevant keywords in your blogs to help your website rank higher in the search results.
    • Attracting backlinks from powerful sites to boost your SEO score and domain authority.
    • Implementing a robust SEO strategy to streamline your lead generation services and efforts.

  4. What’s the role of a plumbing marketing team?

    The marketing team’s role in plumbing companies is to plan, execute, and optimize a tailored marketing plan that can help you increase your paying customers, revenue, and profits.

Implement the Strategies to Generate High-Quality Leads

You can streamline your operations and improve your standing in the market by generating suitable leads for your plumbing business.

Use the discussed strategies to generate plumbing leads and minimize friction in building a loyal and large business clientele.

Employing the strategies in an efficient way will convert your leads into long-term customers and scale your business numbers with finesse.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More