Electrician Advertisement: 9 Ways To Reach More Clients

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Blog summary

Whether you have just started your electrician business or are already well-established, advertising will always add to its growth. So read on to explore 9 easy ways to promote your business.

đź“ťKey Takeaways:
  • Build a website with a good web design as it is the foundation of all digital advertising methods.
  • Start blogging and SEO. It can help you build your reputation and get a free and highly targeted promotion.
  • Take advantage of social media and email marketing to promote your business.
  • Use paid advertising such as Google Ads to get quick and effective results.

Good products or services don’t necessarily sell themselves. Thus, no matter how exceptional your electrical services are, you always need to promote them. But:

“Isn’t advertising a waste of money?”

Yes, but only if you do it poorly. However, if done well, it can give you quick results by spreading the word about your business.

And this is why the global advertising market reached a monstrous value of $590.3 billion in 2021.

So here are 9 ways for electrician advertisement you can start using right now to promote your business.

    Note: Free ways of promotion are usually very effective and easy to start. But they take time to bring results. So if you are looking for an instant promotion, consider paid advertising.

Freemium Ways to Advertise Your Electrical Business

1. Website

Even though it doesn’t attract potential clients to your business by itself, a website lays the foundation of all digital advertising methods.

A website is where your potential customers will land when they find your advertisement compelling and click on it.

In other words, you need to have a business website as a part of your electrician advertising plan. It opens up the door for many effective methods for your business promotion.

The good news is, in this internet era, it is quite easy and affordable to set up a website with platforms like WordPress and Wix.

Here is an example of the website of a NY-based electrician company P&T Electricians.

    Pro tip: Invest in a good web design to leave a lasting impression on your website visitors.

2. Blog

Writing blog posts on your website not only promotes your expertise as an electrician but also inclines the readers to choose you over others.

So share your knowledge and experience to build your reputation in the market. To get an idea, here are 21 electrician blogs to follow.

Of course, this takes time. So publish a quality blog post regularly. You can do this by yourself for free if you have some writing skills. However, it is best to hire a writer to do it on your behalf.

3. SEO

SEO or search engine optimization means getting your web pages to rank on search engine results.

If your page ranks on the first page of a search engine for a decent keyword, then that’s a holy grail of an advertisement you can get for free. 

    For example, let’s say that you run an electrical company in Chicago and your website shows up on the first page of Google for the term “best electricians in Chicago.” 

This will bring you highly targeted people looking for a service like yours.

Unfortunately, this isn’t easy and takes up a lot of time. But with the right SEO strategy, you can start taking baby steps towards growing the authority of your website.

Because once the result starts to show up, you will thank yourself for taking this leap.

4. Social media

Do you know that within the next 5 minutes, you can set up an account on any social media platform and post an update about your business to be found by your target audience?

Social media platforms are another easy way to promote your electrician business and expertise for free.

In fact, many small businesses are already a part of these platforms and are reaping great rewards. Here is an example:

So start updating the world about your business on social media. All you need is a little bit of patience, consistency, and a social media marketing strategy. 

If you are unclear about how to create a marketing strategy for social media, here is a great guide from Hootsuite.

5. Email marketing

Having a list of people willing to receive your emails is one of the most rewarding assets you can have for your electrical services. Why? Because of its proven success in giving a high ROI.

There is a reason why online marketing experts swear by using email marketing as a top priority.

And it makes sense as well. What can be better than having people who are willing to hear from you? This is advertisement and promotion at its highest effectiveness.

    Pro tip: Add an email sign form on your website as a part of your electrical contractor marketing plan. Platforms such as ConvertKit and MailChimp can help you start for free.

To get an idea, here is a business implementing email marketing on its website.

6. Business listing websites

These are the websites that let you submit your business details so that your business comes up every time a person is looking for services such as yours.

So start with the listing services offered by search engines to boost your local SEO:

This will help you show up on the local search results page, just like this:

To rank higher in local SEO, fill up your complete details and ask your customers to leave a review of your services. The more and better the reviews, the higher your chances of  ranking higher.

Some other business listing websites are Yelp, Angi, and HomeAdvisor.

Paid Ways to Advertise Your Electrical Business

1. Google advertising

There are 2 ways you can use Google Ads to promote your business: –

    1. Search ads

    This is the advertisement you see on the search engine results page (SERP). They are often tagged as “Ad” or “Sponsored” as shown here.

    The purpose of these ads is to convert your target audience into a lead. 

      For example, in the image above, the searcher is looking for an electrician in Manhattan as evident from the search term. 

    So if you are one of them, you can target this keyword for your website to be shown on the results page. The searcher will then see your ad and may turn into your next customer.

      Pro tip: You can even use Google’s local services ads to rank higher in local searches. This can sometimes be even more profitable for you as a small business.

    2. Display ads

    These ads are the ones that we see while we surf websites and can serve both purposes – to promote your business and to generate leads.

    These basically work based on the searcher’s search history and the information the advertisement platform has about him.

      For example, if you recently searched for a phone on Google, the chances are you will be shown ads related to it.

2. Social media advertising

Each major social media allows you to run advertising campaigns on its platform. So this can be a quick way to reach your potential customers.

Of course, you don’t need to do this on each and every social media. Instead, find out where your ideal customers hang out often. And start with that platform.

3. Print advertising

This is exactly what it sounds like. In this, your ads are printed to be shown to people. The classical example of this are:

  • Banner ads you see on the road
  • Newspaper ads
  • Flyers and pamphlets
  • Business cards

This can be quite costly and yet ineffective because you can only pray that local customers find your print ad and then act on it to reach you.

Thus, consider it for your electrician advertising campaign only if you have some spare budget to dedicate to it.

    Pro tip: Sharing your business cards with people interested in your services can help them contact you when needed.

These were the paid electrical contractor marketing ideas you can use to gain quick recognition in your region. 

However, the advantage of using digital advertising – Google and social media – is that it allows you to set a budget to get a proportional amount of promotion. Sounds appealing? Then let’s see …

How to Create an Effective Advertisement

Creating an effective advertisement for your electrician business can be a daunting task. But it won’t be if you focus on a few core elements and follow the best practices. 

Elements of an effective advertisement

  • Clear message: Your advertisement should have a clear message that communicates what services you offer and why potential clients should choose you over your competitors.
  • Attention-grabbing design: Use an eye-catching design that immediately grabs the viewer’s attention and stands out from other advertisements.
  • Strong call-to-action: Your advertisement should include a strong call-to-action that encourages viewers to take action, whether that be calling your business or visiting your website.

Tips and best practices for creating advertisement

  • Target the right audience: Identify your ideal customer and target your advertisement to that specific audience. For example, if you specialize in commercial electrical work, target your advertisement toward businesses in your area.
  • Keep it simple: Keep your advertisement simple and easy to understand. Avoid using technical jargon or industry-specific language that may confuse viewers.
  • Highlight your unique selling points: Identify what makes your business unique and highlight those selling points in your advertisement. This could be your level of experience, your high-quality workmanship, or your exceptional customer service.

Now that you know how to create an advertisement, next, we will see how to measure its success.

How to Measure Electrician Advertisement Success

Measuring the success of your electrician advertisement is crucial to understanding its impact on your business. By tracking key metrics, you can identify what’s working and what’s not and make adjustments to your advertising strategy accordingly.

Metrics to measure advertisement’s success

  • Click-through rates: This measures the percentage of people who clicked on your advertisement compared to the total number of people who saw it.
  • Conversion rates: This measures the percentage of people who completed a desired action, such as filling out a contact form or making a phone call, after clicking on your advertisement.
  • Return on investment (ROI): This measures the amount of revenue generated compared to the cost of the advertisement.

Tips and best practices for tracking performance

  • Use analytics tools: Utilize analytics tools, such as Google Analytics, to track and analyze your advertisement performance. These tools provide valuable insights into key metrics, such as click-through rates and conversion rates.
  • Set realistic goals: Set realistic goals for your advertisement performance based on your budget, target audience, and business objectives. This will help you measure success more accurately and make adjustments as needed.
  • Test and adjust: Test different advertisements and messaging to see what works best for your target audience. Make adjustments to your advertising strategy based on the data you collect to improve performance over time.

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Frequently Asked Questions
  1. Why is advertising important for electricians?

    Advertising is crucial for electricians to reach a larger audience, attract new clients, and grow their business.

    By promoting their services through advertising, electricians can increase their visibility and attract potential clients who may not have been aware of their services otherwise.


  2. What are some effective advertising platforms for electricians?

    There are several effective advertising platforms for electricians, including Google Ads, Facebook Ads, and Yelp Ads.

    Each platform has its strengths and weaknesses, so it’s important to choose the platform that best aligns with your target audience and business objectives.


  3. How much should I budget for electrician advertising?

    The amount you should budget for electrician advertising depends on several factors, including the platform you choose, your target audience, and your business objectives.

    As a general rule, it’s best to start small and gradually increase your budget as you see results.


  4. What should I include in my electrician advertisement?

    Your electrician advertisement should include a clear message that communicates your services, an eye-catching design that stands out from other advertisements, and a strong call to action that encourages viewers to take action.

    Additionally, you should highlight your unique selling points and target your advertisement to the right audience.

Conclusion

So that was it. Effective promotion of your business demands effort. However, to make the most of your marketing efforts, start with Google advertising while simultaneously working to build your authority online with your blog, social media, and email newsletter.

Author Bio
Jeel Patel
Jeel Patel
Founder

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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