Snow Removal Advertising: Top Ideas Used by Top Contractors

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Do you want to advertise your snow removal business? Then, you are at the right place. Herein we have discussed top ideas that you can consider for advertising your snow removal business.

Winter can be a difficult season for many businesses, but it is also an opportunity for snow removal business owners to capitalize on the need for snow removal services. Since snow removal is mostly a seasonal industry, advertising and marketing are especially crucial. 

The market for snow removal services is projected to hit $98 billion in value by 2027 making snow removal a lucrative business field. 

In this article, we’ll look at different ideas that contractors like you can use for advertising their snow removal services after starting a snow removal business. So, if you’re looking to get your business noticed during the winter months, read on and find out what the top snow removal advertising methods are!

Top Ideas For Advertising Your Snow Removal Business

1. Radio 

Radio advertising is an effective way to reach potential customers for your snow removal business. You can target a specific audience with your ad and reach people who are already listening to the radio. Customers, both present and prospective, need to be reminded of the commercial snow plow contract in the event of upcoming ice and snowstorms.

This can be a great way to get your business name out there and attract new customers. When you create a radio ad, you’ll need to consider the following:

  • Your target audience: Who do you want to reach with your ad?
  • Your budget: How much are you willing to spend on advertising?
  • Your message: What do you want to say in your ad?
  • Your call to action: What do you want listeners to do after hearing your ad?

Keep these factors in mind when creating your ad, and make sure that it is clear, concise, and catchy. If you can create an effective radio ad, you’ll be able to reach a wide audience and attract new customers to your snow removal business.

2. Print media

There are many ways to advertise your ice removal business, and print media is one of the most effective. Here are some tips on how to use print media to effectively advertise your business:

  • Use eye-catching visuals. Print ads should be visually appealing in order to grab attention. Use bright colors, interesting graphics, and/or images of people enjoying the winter weather (i.e. playing in the snow, sledding, etc.). 
  • Use persuasive language. Your ad copy should be persuasive in order to convince potential customers to use your services. Use strong language that highlights the benefits of using your company (i.e. we’ll make sure your driveways and sidewalks are clear and safe all winter long).
  • Target your audience. Make sure you target your ad campaign towards those who are most likely to need your services (i.e. homeowners in cold weather climates). It is imperative that you find a strategy to differentiate yourself from the other snow removal contractors in the region, given that you are not the only one operating in the region.
  • Offer incentives. Offering incentives in your print ad can be a great way to encourage people to use your services (i.e. first-time customers receive 10% off their total bill). New clients, in particular, require an incentive to contact you rather than a competitor; discounts and other limited-time offers are often the deciding factors.

By following these tips, you can effectively use print media to advertise your snow removal business and attract new customers.

Pro tip:

Spread the word about your business to potential customers by providing customizable estimates with your name and logo on them.

3. Television commercials

In the realm of television commercials, there are many options for advertising your snow removal business. You can go the traditional route and purchase airtime on local stations, or you can get creative and produce your own commercial. 

Television commercials

If you produce your own commercial, you have the opportunity to make it as high-quality or low-budget as you want. You also have complete control over the content, so you can really sell potential customers on why they should use your business.

If you decide to purchase airtime, there are a few things to keep in mind.

  • First, you will need to decide what time of day you want your commercial to air. Early morning or late night slots are typically the most affordable, but that doesn’t mean they’re the best choice for your business. You can focus on times when snow-related news is being aired on television in the event of snowstorms, etc.
  • You will also need to decide how long you want your commercial to be. The standard length for a TV commercial is 30 seconds, but you may be able to get a discount if you opt for a shorter spot.
  • Once you’ve decided on the basics, it’s time to start thinking about the content of your commercial. What are some key points you want to hit? What will make your commercial stand out from the rest? 
  • Keep in mind that potential customers will be watching dozens, if not hundreds, of other commercials during their day. You need to make sure yours is memorable and attention-grabbing.

4. Online ads

There are a variety of ways to advertise your snow removal business online. You can use online classifieds, directories, and pay-per-click (PPC) advertising.

  • Classifieds are a great way to get the word out about your business. You can list your business in local online classifieds or business listing sites such as Craigslist or Kijiji. You can also use national online classifieds websites such as Oodle or eBay Classifieds.
  • Directories are another great way to list your business. You can list your business in online directories such as Angie’s List, Yelp, or Google Places. You can also submit your website to online directories such as DMOZ or Yahoo! Directory.
  • You can use PPC advertising platforms such as Google AdWords or Bing Ads for posting snow removal ads.

5. Billboards

One of the most efficient ways to promote your snow removal company is using billboards. In order to get the word out about your business to as many people as possible as quickly as possible, billboards are a terrific option.

Here are a few tips for using billboards to advertise your snow removal business:

  • Choose a strategic location for your billboard. You want to choose a spot that is highly visible and will get a lot of traffic. This will help ensure that more people see your billboard and learn about your business.
  • Keep your message clear and concise. You only have a limited amount of space on a billboard, so you need to make sure that your message is clear and concise. Get straight to the point and let people know what your business does and how they can benefit from it.
  • Use eye-catching visuals. Billboards are all about getting noticed, so make sure that your visuals are eye-catching and attention-grabbing. Use bright colors and bold fonts to make sure that people can’t help but notice your billboard.
  • Make sure your contact information is easy to find. You want people to be able to easily get in touch with you after seeing your billboard, so make sure that your contact information is easy to find. Include your website address, phone number, and email address so that people can reach you easily.

6. Email marketing

Email marketing is one of the most effective methods for advertising snow removal businesses. It allows you to reach a large number of potential customers with your message without spending a lot of money. 

Email marketing

Plus, it’s easy to track the results of your email campaigns so you can see how well they’re working. To get started with email marketing for your snow removal business, you’ll need to:

  • Build a list of potential customers. You can do this by buying lists of email addresses or by collecting them yourself through sign-up forms on your website or blog. 
  • Once you have a list of potential customers, you’ll need to create an email campaign that includes a compelling offer and a call to action.
  • Your email campaign should be designed to get recipients to take action, such as signing up for your ice removal services or making a purchase. 
  • To maximize the effectiveness of your campaign, be sure to test different subject lines, offers, and call-to-action to see what works best.

7. Local community advertisements

In order to be successful in advertising your snow removal business, it is important to get involved in your local community. There are a number of ways to do this, and each one can help you reach a different audience.

  • One way to get involved in your local community is to sponsor a little league team or another youth sports team. This will help you get your name out there, and it will also show that you support the local community. 
  • Another way to get involved is to sponsor a local event. This could be anything from a 5k race to a festival. You can also get involved in the local chamber of commerce or other business groups. This can help you network with other businesses and get your name out there. 
  • Additionally, you can volunteer for local cleanup projects or other projects that would benefit the community.

8. Social media advertising

Social media is a powerful tool that can be used to reach out to potential customers and promote your snow removal business. Here are some tips on how you can use social media for advertising your business:

  • Use social media platforms to create awareness about your business: Make sure to post regularly about your snow plowing business on social media platforms such as Facebook, Twitter, and Instagram. Use attractive visuals and catchy slogans to grab attention and drive home the message about your business.
  • Offer discounts and deals: Use social media platforms to offer special deals and discounts to potential customers. This will help create a sense of urgency and encourage people to avail of your services.
  • Use word-of-mouth marketing: Encourage satisfied customers to leave positive reviews about your business on social media platforms. This will help generate word-of-mouth marketing which is incredibly effective in promoting your business.

Jump to InvoiceOwl for Quickly Creating the Estimates & Invoices

Advertising can surely scale your business high, but what about the efficiency and accuracy? InvoiceOwl assures creating prompt, accurate and efficient estimates and invoices for your snow removal business.

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Frequently Asked Questions
  1. How often should I advertise my snow and ice removal business?

    How often you advertise your snow removal services will depend on many factors, including your budget, the size of your market, the seasonality of demand for your services, and how quickly you want to grow your business.

    If you have a limited budget, you may want to start with just one or two advertising channels and focus on doing those work well for you before adding more.
  2. How much does it cost for snow removal advertising?

    The cost of advertising snow removal services will vary depending on the methods you use to advertise. Traditional methods, such as print ads, radio ads, and television ads, can be expensive, but they can also reach a wide audience.

    Social media platforms like Facebook and Twitter are relatively inexpensive, but you’ll need to put in some extra effort to reach potential customers on these platforms.


We hope that our tips have provided you with some useful advice on how to advertise your snow removal business. By following these tips, you will increase your chances of success and ensure that you provide a reliable and efficient service for your customers.

If you want to be a successful snow removal service, it’s important that you are able to create accurate estimates and invoices quickly and easily; that’s where InvoiceOwl comes in. 

With our easy-to-use platform, you can create estimates and invoices in just a few minutes – no matter how many clients you have. Plus, our built-in payment processing makes it easy for your clients to pay you – so you can get paid fast.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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