Cleaning Flyer Examples: Real-World Examples on Cleaning Flyers to Increase Leads

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Generate unlimited leads using these expert tips on creating effective cleaning flyers! Create eye-catchy flyer examples that help you leave a remarkable impression on customers.

Imagine you’re walking down the street, and you see a man handing you a local cleaning business flyer. What will you do? Either go through the whole template (only if you find it attractive) or barely glance at it before tossing aside.

If you are like most people, you probably chose the latter one. But what if I tell you that your customers can choose the former one even without a second thought? Wanna know how?

In this blog post, you will find your own way to create flyers that not only differentiate you from the competitors but also help you convince potential customers to choose you over others. Who does not want to participate in this lucrative cleaning business industry which is expected to reach $92.69 billion by 2027? Not just this, it will also rise at a market growth rate of 7.80% during the forecast period. 

To unleash the potential of this profit-making industry, keep reading this blog and learn how to create flyers that truly stand out.

What Should a Good Flyer Include?

Picture this: If a person is fond of Italian cuisine and you serve him Mexican one, will he ever come back to you? The answer is NO, right? Similar is the case with your target audience. To fit them in your shoe size and get them to convert, you need to serve their brains with the right and fruitful information.

Here are some key elements that should be included in your cleaning company flyer:

  • Headline: Always use eye-catching, clear, attention-grabbing headlines for your cleaning service flyers. It should be compelling enough that it makes new customers stop and take notice of it. Create a headline that checks the below-mentioned three essential points:
    • It should convey a clear message about the cleaning services you deliver.
      Help you precisely reflect what sets you apart from your competitors by clearly defining your unique selling propositions that entice potential customers to resist tossing the flyer.
      It should be capable enough to target a specific audience and their pain points or interests.

  • Incorporating high-quality images: InvoiceOwl affirms that the human brain processes visuals 60,000 times faster than text. The insertion of high-quality images or videos can help your potential customers visualize the quality of your services, enhancing their trust factor in you. The services you render should preferably align with your target audience’s needs and preferences.  
  • Service Description: Clearly communicate the cleaning services you provide so that your customers can know who you are and what services you offer. Clearly, make sure to include a clear and concise list of your cleaning services. This can help customers understand what you offer and choose the services that meet their needs.
    • Home Cleaning
    • Green Cleaning
    • Carpet Cleaning 
    • Upholstery Cleaning 
    • Pressure washing
    • Janitorial Services
  • Contact details: To increase user engagement towards you, it is crucial to mention the core details about you clearly. This should include 
  • Listing these essential contact details on your cleaning service flyer template will help the targeted customers reach you easily. They will be at peace that all their queries and concerns will be answered.

  • Call-to-action: End your cleaning services flyer with a clear call-to-action that encourages potential clients to take action, such as “Call us now” or Schedule your first cleaning Today!”

    Capturing leads via creative flyers? Now retain those leads by sending professional, error-free invoices clearly defining the payment terms with InvoiceOwl’s FREE online invoice generator.

Above mentioned is important information that must have in your cleaning services flyers. If you are still left with some extra space in your flyers, then you can add the below-listed value additional details for your users:

  • Your business’s brand color scheme 
  • Your missions and vision goals
  • Business tagline or slogan
  • Discounts or special offers

    Pro Tip: Never include the professional house cleaning or commercial cleaning job’s pricing in your flyers. The reason is every cleaning job takes a different time frame to get completed, and you might be charging on a flat-rate pricing method as well. 

Benefits of Using Cleaning Flyers

  • Increase brand awareness:

    No matter whether you are a new business owner, or the existing one, flyers play a crucial role in spreading the word about your organization.  Your existing and new customers should know that you exist, and flyers help you fulfill this purpose. 

    Even if they are in no need of availing your cleaning services, they will use your cleaning services flyers for future reference if they are capable enough to compel them. Not just this, if you have an alluring company name and an eye-catchy company logo, people can easily recall you and contact you for booking later. 

  • Cost-effective marketing tool:

    Creating and delivering engaging cleaning services flyer design is an ideal choice for small business owners. They are seeking cost-effective marketing ways to attract their large target customer base, and flyers stand strong in serving this purpose. Printing cost is relatively low and even the distribution can be done by a small team or even individually, making it a feasible option for small businesses with limited resources. 

  • Can reach the targeted audience:

    Carrying forward the Italian-Mexican example mentioned above, there is a sure-shot chance to get a lead converted if you are serving Mexican cuisine to the Mexican lover, and the same goes for Italian. 

    Let’s simplify this, reaching the potential customers who are more likely to be interested in your services increases your chances of generating leads. You can accurately ensure that the customized cleaning flyer templates reach the specific target audience, such as homeowners, businesses, or specific neighborhoods

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Do’s and Don’ts While Creating Cleaning Business Flyer


  • Use high-quality, appealing graphics in your cleaning service flyer ideas, and it should resonate with the cleaning services you provide.
  • Use easy-to-read and view fonts and color schemes with a clean and organized layout.
  • Provide all the relevant information about your business to the customers so that they can easily reach you without any hassle as and when they need you.
  • Use a simple and easy-to-understand tone in your flyers to avoid confusion and deliver a clear, concise, and effective message.
  • Strategically place the “call-to-action” or “schedule your appointment today” buttons so that users can take action and your ultimate goal of converting them into customers comes to an end.
  • Ensure accurately that the flyers reach your targeted audience.


    Effectively planning target distribution efforts can increase the chances of generating leads. There are three effective sources to deliver the flyers to your intended recipient. They are

    • Mailboxes.
    • Posting them on community bulletin boards.
    • Handing them out at local events.


  • Do not clutter your cleaning flyer with heavy text and too many images. Try to keep it sober.
  • Never make a flyer that is too generic and usually adopted by everyone. Make your own stand and create one that is unique and distinguishable from others.
  • Do not forget to proofread your flyer to avoid any grammatical errors, typos, or other mistakes.
  • Never use false claims or misleading information in your cleaning flyer templates. This can be a major turn-off in generating leads for your cleaning business. 62% of consumers are attracted to companies that exhibit high ethical values, reliable information, and transparency.

Factors to Consider Before Creating Commercial Cleaning Flyers 

When it comes to using the most cost-effective ways to promote your cleaning business, cleaning flyers are an ideal and versatile choice. However, to ensure that your flyers effectively reach your desired target market, there are several factors to consider. Have a sneak peek:

  • Know your customers: People will accept you till the time you are being useful to them. It is very much essential for you to know the needs, preferences, and pain points of your target audience. This will help you tailor the message and design the cleaning flyer template that is in line with it. Hence, knowing your customers in and out is crucial to serving them what they need.
    • For instance, if your cleaning services are catering to the needs of busy working professionals, your flyer should highlight how your services are saving their time, energy, and effort, ultimately helping them reduce stress. 
      Pro Tip: Design effective cleaning flyer templates and transform your target audience’s pain points into opportunities for your cleaning business. 

  • Have an irresistible offer: Creating urgency is all that you want to grab your user’s attention. Offering a limited-time discount or a special offer will catch their focus on your flyer in the greed to miss upon something really essential or cost-effective.
  • Make the flyer easy to scan: Strategically break up the text with bullet points or numberings, use of simple, clear, and crisp tone while designing the flyer template, and use attractive graphics to help smoothen the user’s flow while reading. A clear message is more likely to hit the customer’s mind instead of a lengthy and complex one.
  • Emphasize your unique selling proposition: Clearly highlight what sets you apart from the rest of your competitors. What leverage will customers get if they choose you over others? Such things should be clearly defined while mentioning your USP in flyers.
    • Examples of USPs are
      Eco-friendly cleaning solutions100% Guaranteed SatisfactionCustomized Cleaning Plans, Add-on services like disinfection and sanitization.

  • Use a strong call-to-action button: If you want your end goal of generating leads fulfilled, you need to think strategically from the user’s viewpoint. You need to design a compelling flyer with an actionable CTA button at the end. This will ensure that the customer either schedules an appointment or contact you the way you wanted him to.

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Frequently Asked Questions
  1. What should I include in my own cleaning flyers?

    When you are working on your cleaning services flyer design, ensure that you are reviewing this checklist that says what you should include in your cleaning company flyers:

    • Your business name and logo
    • Essential contact details
    • List of essential cleaning services you provide along with additional ones (if any)
    • Engaging visuals or high-quality images
    • Any special discount or offer

  2. What are the characteristics of a good cleaning flyer example?

    A good flyer example should include a brief list of services you deliver, additional value-adding services for customers, attractive graphics/visuals, minimal design and clear NO to heavy texts, and clearly defined company name, logo, and contact detail.

    Avoid using multiple fonts, clashing colors, and confusing images. For an attractive cleaning service flyer idea, “less is always more”.

  3. How can I track the effectiveness of cleaning flyers through metrics such as response rate and conversion rate?

    Including a coupon code in the flyer or a contact number or email address will help you track how many users are responding to the flyer. In case you want to calculate the response rate and conversion rate there is the formula for this:

    • Response rate: “Divide the number of people who responded to your cleaning flyers by the total number of flyers distributed”.
    • Conversion rate: “Divide the number of people who responded to your cleaning flyers by the number of people who actually booked your cleaning service.”

    After analyzing these results, if you find the response rate or conversion rate low, you may need to revise your cleaning flyer strategy to meet your end goal of creating brand awareness and generating leads.


Hey, now it’s time to start implementing the unique cleaning service flyer ideas and see how creatively designed cleaning flyer examples create a long-lasting impact on your potential customers.

However, creating compelling flyers is not enough to make your cleaning business profitable. You need to start boosting other business operations as well. And streamlining estimating and invoicing operations can be one of them. 

Use InvocieOwl today, experiment with the FREE trial, and see how you can create, customize, sign, and send estimates and invoicing in minutes. Using estimating and invoicing software will save time, energy, and effort, enabling you to focus on other crucial tasks.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More

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