Finding it difficult to get freelance clients?
As a sole proprietor, you are kind of all by yourself. But, you have to do it anyway.
Because statistics show that,
So, want to master the art of getting freelance clients and grow your business?
Your pursuit ends here as we have brought you an extensive guide on how to get freelance clients.
Why wait then?
Let’s start right away!
8 Proven Ways to Get Freelance Clients Rapidly
Here are the 8 simple steps to get freelance clients instantly. Follow these steps, and you will get clients from the right and left.
Most freelancers would never deny that networking is the most effective way to get a freelance gig. Networking helps you reach prospective clients personally.
Want to know how to build your network?
It’s definitely easier than to come up with profitable freelancing business ideas.
You just need to practice these three things.
Word Of Mouth
What would be easy for you to trust?
A random digital marketing ad you saw on Facebook pages or a recommendation made by someone you know in person?
Most probably the latter, right?
This is basic human psychology, and you should leverage that. Reach out to family, friends, or even acquaintances and request them to spread the word.
You might have a small network, but that might not be the case for everyone you know.
It helps you maintain a relationship with your network and reach out to the people in other’s networks too.
Although word of mouth could be more impactful, you can not miss networking online.
You can not underestimate the power of social media.
Just by creating a Facebook page, you can connect with unlimited Facebook friends to market your brand. Moreover, you can join a Facebook group for like-minded people. It lets you know the current trends and what clients expect from services like yours.
Facebook is a robust platform for advertising, letting you run ads specifically for the likes of people you want as your clients.
And Facebook is just one platform, you can address the target audience base as per your business plan, on Instagram, Twitter, and even on Youtube.
Show-up at Niche Related Events/Conferences
If you feel you don’t have a vast network and can’t understand how social media works, the best option is to attend networking events and conferences related to your niche.
These networking events and conferences are meant to gather freelancers and clients under one roof.
It would be great if you can get to speak at speaking engagements and pitch your brand. Or, just go there and show up with a bunch of your own business cards.
It creates a high chance of you finding a client and seals the deal immediately.
Put up a Premium-Quality Portfolio
It’s great that you were paid for your hard work. But, do you want more out of it than just money?
Yes, it can get you new freelance jobs as well.
Let’s suppose you met a potential client and he/she wants to see your freelance work.
Acquiring a client gets easy if you have a portfolio. You should show them the work you have done for your previous clients. It would get them an idea about your skills, and what kind of quality to expect from you.
Now, if you have created your portfolio, don’t hide it until a potential client asks. Keep it public for all the potential clients to see. Put it on your website and all social media profiles.
Attract new clients by showing them your freelance work for past clients.
Start a Blog
Want your clients to reach out to you instead?
Start a blog already.
But wait, do you know what to blog about?
No donuts, you should use the blog post to help people solve their issues. But the question is, what people?
So, address only the problem that your potential clients may face.
For example, if you are a photographer, writing blogs about “how to buy a camera” would serve people who want to buy a camera and not hire a photographer. Instead, you should write blogs on “how much does a professional photographer charge?” or “how to pose for a photoshoot session”.
Other than bringing potential clients to your doorstep, blogs help:
- establish you as an expert
- widen your audience
- pitch your services while you sleep
Stay Active on LinkedIn Profile
LinkedIn has become the first platform where recruiters search for freelancers/employees to hire. They have an entire tool for that. So, skipping LinkedIn would be a huge mistake.
Other than that, your LinkedIn profile is more likely to show up first when someone Googles your name.
Thus, staying active on LinkedIn would help you beat the competition.
Moreover, finding jobs on LinkedIn has become easier than ever with the “LinkedIn Jobs” section.
Now, what would you like to put on your LinkedIn profile? Whatever you do, just make sure:
- to post a professional-looking profile photo
- to keep your skills updated
- to keep your experience updated
- to post your portfolio in the “work sample” area
- add recommendations from your past clients
Try Freelance Websites First Hand
Have you heard “the more the merrier”?
It fits the most for the channels clients can come in from. You need to open as many channels for client acquisition. If you deploy such a strategy, it would turn the table around for you. You would be the one picking the client to work with.
Freelancer is a great platform to reach potential freelance clients. With over 1,800 categories for freelancers, finding freelance clients is very simple. It helps you get clients exactly for your freelance web development, designing, or whatever your niche is.
If you are ready to handle high-paying projects, Freelancer is the right platform for you.
However, its fee structure is considered a bit complex. A freelancer can create a profile for free. But, you can only bid on 6 projects per month. If you want more projects, you have to upgrade to a paid plan.
It charges you 10% fees for project introduction, 10% for winning the bid, and 20% if the same client hires you for an additional job. You also get a preferred freelancer program that lets you get high-paying clients and charges you only 15%.
FlexJobs is another great platform to get freelance clients. The USP of FlexJobs is that they claim to research each job post to keep frauds and fake jobs off the platform.
This platform lets you find flexible jobs such as freelance work, part-time work, full-time remote work, and flexible-schedule work. It has a dedicated team that scours the internet and brings you only genuine clients.
It is a paid platform that charges you $14.95 for a month. You do get discounts for buying the 3 months or 1-year subscription.
If you want to be sure about the leads for new freelance clients, you should be using SolidGigs. This platform not only brings freelance clients, from within the platform, but also through other job boards, gig lists, and over a hundred freelance job sites. It brings you handpicked clients with which you do not have to worry about the payments.
So, if you do not have the time to search for your clients, SolidGigs does it for you. You can try it for the first month for $2. After that, you have to pay a fee of $19 a month.
Upwork is one of the most popular platforms for finding new freelance clients. IT claims to post a whopping 8000 new job posts in a single day. You would find most of the freelancers on this platform as they say it is the world’s biggest network of freelancers.
And it has one of the most straightforward fee structures. You do not have to pay anything to join the platform. It charges you a fee of 5% to 20% of the invoice you send.
These were some of the well-known freelance websites that you can leverage.
Pro Tip: Understand the fee structure thoroughly before using any platform to avoid confusion afterward.
Say Yes to Coworking
Coworking is a new concept that suits freelancers the best. So what if you work for yourself and are a sole proprietor? You can still enjoy the corporate office culture. It helps in building relationships with fellow freelancers and startup owners.
This is another form of face-to-face marketing. When you work next to another freelancer or small business owner in co-working spaces, you get to learn new things unconsciously and improve your business skills.
Other than that, making work friends is great for growing social networks.
Encourage Clients to Review Your Work
Creating an online presence is not enough. You need your past clients to back you. Most new clients would Google your name and see the reviews before committing to pay you.
Therefore, you need to encourage your current clients to leave a review online. Good ratings will help your freelance business to beat the competitors organically.
Before you let clients review your freelance services, be ready for criticism. It will only help you enhance your services. That’s why it is a win-win situation for you.
So, do not try to solicit your freelance clients to leave a positive review. It will harm your reputation more than the bad review.
And the easiest way to do it is by asking them when you send invoices. It is one of the clever tricks for sending freelancer invoices. So, the InvoiceOwl app lets you send review links and allows the clients to rate your services.
Improve Your Selling Skills
Selling is an entirely different skill set. You need to develop it to close more deals. It is the skill to convert as many leads to clients as you can.
There are two professional ways to pitch your freelance services, in person and via email. So let’s discuss them individually.
Pitching in-person is mostly done when you are called for a demo or an interview. In such cases, a good description of your services is undoubtedly important. Other than that, developing soft skills is equally important.
You need to learn how to talk to potential clients and how to leave a positive impact in the first meeting.
Having a positive attitude will impress the potential clients and help you get more clients.
And believe it or not,
Your body language matters too.
Now, you need to prepare for the pitch in advance. Know the clients thoroughly before meeting them. What they do, what could be the challenges they are facing, and what could be the pain points that your services can help them solve.
Other than that, be ready with the elevator pitch.
What‘s an elevator pitch?
It’s the pitch you have to make in as short a time as the flight of an elevator.
Suppose you bumped into a potential client in the elevator. You should be able to describe your service in less than 20 seconds.
Pitching on Email
When you are sending cold email pitches, you need to send a crisp email to your future clients. Nobody has time to read a long promotional email.
Thus, just precisely explain who you are and what you do. List your services and what problems they solve.
Other than that:
If you want to share your portfolio, this is the right place. Show your best work and provide all the contact details.
How do I find freelancing clients?
The most efficient way of finding clients for your freelance business is by networking. Other than that, you may use all the online platforms to get freelance clients without stepping outside.
How do I get freelance clients with no experience?
When you do not have any experience, you have to offer your services at a lower rate than the market to start your freelance career. You can show some of the personal projects you did in your portfolio. It helps in attracting freelancing clients.
How do I reach out as a freelancer?
You should start reaching new clients through email. Let them take their time to respond. And if you don’t get any response within a week, follow up until you get one.
Get Your Freelance Clients
Getting clients as a freelancer is about building a relationship. You need to keep the target customers in mind and use all the social media platforms to get the most out of it.
In this blog, we discussed how to get freelance clients. So, try these different ways and share your experience with us.
Now once you have won clients, you would need to send accurate estimates and create and send your own invoice them professionally. And if you want to automate the entire invoicing process, download the InvoiceOwl app for free. This invoicing software makes it easy for small businesses and freelancers to generate invoices, estimations, and quotes in real-time.