How to Market a Pool Cleaning Business: 8 Proven Strategies You Can Try Now

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Blog summary

Do you know there are plenty of ways to promote your pool cleaning services? But instead of opting for hit-and-trial with all of them, try these 8 proven methods to take your business to the next level.

Marketing your pool cleaning business will give you an upper hand over your competitors who are just praying to get their next client. Instead, you have a way (in fact, 8, as we will show you ahead) to reach your potential clients who are interested in a pool service company like yours.

Earlier, traditional advertising used to do the job – newspapers, magazines, TV, and banners; however, today, it has become just a cherry on top rather than the cake beneath. And let us tell you, it is an expensive cherry on which you can, at best, “hope” to get results.

But with a reliable pool service marketing strategy, you can expect consistent and far-reaching results with None to affordable financial investment. So before showing you how to market a pool cleaning business, let’s discuss why it is important.

Importance of Marketing Your Pool Cleaning Business

If you are still wondering about the importance of marketing your pool cleaning business, let me tackle it once and for all.

We are literally living in an online world. Shout your message the loudest you can, and it may reach a few people. Write the same message and post it on social media, and it will reach people many times over with less energy (and less embarrassment).

People are looking online for all the services under the sun. Like plumbing, snow removal, carpentry, and even pool cleaning. You name it, and there is a service provider online.

But how will marketing help your pool service business? Well, marketing is how you can reach your potential clients online at the precise time they want your service.

This makes it much more effective than the traditional advertising we talked about earlier, which mostly annoys people. Just ask yourself, how many classified ads do you read in a newspaper, if any, let alone respond to it?

On the other hand, when anyone wants a pool cleaning service, they are more likely to first look online for a nearby business. So if they find your pool service, you have a better chance of enticing them into being your paying customers.

Do you see the potential of marketing your pool business?

Now with the “why” tackled, let me show the “how.” Remember that you need not use all of these pool service marketing strategies at once. Start with any or a combination of these 8 strategies that you like.

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8 Methods to Market Your Pool Cleaning Business

1. Optimize your business for local search

  • Ease – 8/10
  • Effectiveness – 8/10
  • Time – 15-30 minutes to set up
  • Cost – Free

Have you ever noticed a box showing the most relevant businesses when you search for any local business in any search engine? That’s local SEO.

Check out this example. This is the result we got for the search term “pool service in New York City.”

Optimize your business for local search

So you get the idea. But where to start?

First of all, register your business for local SEO. Search engines like Google and Bing have dedicated platforms for it: Google My Business and Bing Places respectively.

Fill in your correct and most updated details over there to avoid any confusion. Also, add images of the inside and outside of your office to give searchers a better picture.

After you have registered your business, your next goal is to boost your profile, so it can come higher over your competitors.

For this, ask your client base to give online reviews of your service. The higher the number of online reviews and the higher your rating, the better it is.

Also, keep your profile as updated as possible. Add and claim your website. Put in a phone number that someone in your business will actually pick up.

If you would like to dig ever deeper into Local SEO, have a look at this blog about this blog post what local SEO is and how to improve your local ranking.

Key Takeaways: Register your business on popular search engines with up-to-date information and start boosting your profile with positive reviews.

2. Start your own website

  • Ease – 6/10
  • Effectiveness – 9/10
  • Time – 1-2 hours
  • Cost – Affordable

Remember that we said that the world had gone online? This can be further proved by the fact that over 71% of small businesses will have a website in 2022 as we write this.

Start your own website

So, if you don’t have one, build your pool cleaning business website even if you provide your services locally. It has many benefits which will make an effort worth it:

  • You can bring your business to the conventional search result page to get more traffic.
  • You look more professional and established.
  • You can better showcase the quality of your pool cleaning services.
  • Your website will handle queries from potential clients 24*7.
  • You can generate leads from it.
  • You get to connect with them better.
  • You can take advantage of content marketing and email newsletter (explained ahead in the post).

Thankfully, you can build your website very cheaply these days. The most conventional path for it is WordPress which asks you to buy a domain name and hosting.

However, you can also start with free website builders like Blogger with a small compromise on flexibility. For this, you need to buy only a domain name

Key Takeaways- Start your pool cleaning business with creating website. It is an affordable option to get immense benefits.

3. Boost your website for search engines

  • Ease – 2/10
  • Effectiveness – 10/10
  • Time – At least a few months
  • Cost – Free to affordable

Only if things were as easy as creating your pool service website. Unfortunately, it is not. To use the full power of the internet, just having a website is not enough. You also need it to come higher in search ranking for relevant search terms.

This is called search engine optimization.

Ever wondered why search engines like Google show a webpage ahead of the others? It is because it believes that the webpage is relevant and authoritative to what the user is searching for.

Let’s get back to our previous example of the search term “pool service in New York City.” Out of all the results, one is a webpage from Swimjim.

If you look into it, you will find that Swimjim is a pool service business that provides its services around the New York City region. So the chances are they have taken SEO seriously.

But why is SEO important? Because it directs targeted traffic to your website to whom you can help with your service. In this case, your pool service business.

Sadly, this is easier said than done. However, to ease it, we recommend you to read this SEO guide from Backlinko.

Key Takeaways- Search engine optimization will send targeted traffic to your pool service business website for free. However, it will take patience and consistent effort to see search engine results.

4. Be on social media platforms

  • Ease – 10/10
  • Effectiveness – 5/10
  • Time – 15-30 minutes to set up your account
  • Cost – Free

Social media is a great place to show and promote your expertise and services. Yes, even if it is as unpopular as a swimming pool business. Social media platforms like Facebook, Instagram, and Twitter attract a huge audience from all over the world.

And if you post cool content consistently on these online platforms, you may find an audience interested in your pool service business.

Don’t believe it? I bet you can find many local businesses that sold products and services and took off from here to popularity.

However, the downside of social media marketing is that the results are hard to get and often inconsistent. Plus, social media has an unpredictable history.

Some platforms you use may go obsolete a few years from now. Remember Orkut or MySpace? No? That’s the point.

Key Takeaways- Build your social media profiles and start posting about your pool services on each platform consistently. But don’t rely on them exclusively.

5. Give content marketing its due respect

  • Ease – 3/10
  • Effectiveness – 9/10
  • Time – A few hours to get started
  • Cost – Free

Many pool owners are looking for simple solutions to their nagging questions related to topics like pool maintenance or pool cleaning. You can answer them using a blog post, a video, or both.

Content marketing is about showing your expertise in your profession. So when people actually need your help, you will be at the top of their minds.

It is very effective and an embraced path by many small and large businesses. Take, for example, Hubspot. It is a CRM and provides consistent quality content on digital marketing via blog and video.

If you are finding it hard to come up with topic ideas. Look for businesses in the pool cleaning industry and take inspiration from what they are writing about.

Key Takeaways- Post consistent and quality content about the common issues of pool owners using video marketing and blogging.

6. Run email campaigns

  • Ease – 6/10
  • Effectiveness – 9/10
  • Time – A few hours to get started
  • Cost – Affordable

An email campaign is also a form of content marketing. However, its importance and effectiveness demand a separate mention.

Run email campaigns

An email list is one of the best assets you can have for developing a relationship and converting your audience into paying clients.

This is why many popular digital marketers suggest starting to create an email list from the day you launch your website.

But how? Check out popular email marketing platforms like Mailchimp and Convertkit, which allow you to send professional emails to your list, run an email campaign, and measure its effectiveness.

Then integrate an email newsletter form into the key areas of your website. As the traffic to your website grows, you may also see your email list growing.

But keep in mind that no matter how big or small your list is, provide only quality content to your subscribers. You can even spice things up by offering them exclusive deals.

Key Takeaways- Start building an email list and run campaigns for your pool service marketing.

7. Try modern advertising

  • Ease – 6/10
  • Effectiveness – 7/10
  • Time – A few hours to get started
  • Cost – As much as you can pay

Traditional advertising is ineffective. Modern advertising is not. Why? Because it specifically targets people from your region who are likely to be interested in having pool services.

Try modern advertising

There are many advertising platforms, such as Google, Facebook, Instagram, and Twitter. See which of them are relevant for your pool service business.

The good thing about your pool service marketing is that you can set your budget to get proportional results. But realize that you will get results only till you keep paying.

Traffic from advertising disappears as soon as you stop it. But if you have a budget, this is a quick way to get some eyeballs for your pool services.

Key Takeaways- Your pool service company will get an immediate boost with modern advertising. But it will stay only till you keep paying for it.

8. Register on business directories

  • Ease – 9/10
  • Effectiveness – 2/10
  • Time – A few minutes
  • Cost – Free to Affordable

Register on business directories

You can find many local business directories on which you can register your business. Many people check these directories to find a relevant business for their needs.

So, being there is an added advantage you can grab.

Many business directories are free, and some are paid. So go with your budget to see where you can register.

However, don’t make this a priority, as it has become very ineffective in the world of search engines.

Key Takeaways- Register your pool service business in free or paid directories. It can give you a surprise client.

Now that we have introduced 8 methods you can use to market your pool cleaning business let us, at last, answer some common questions that you may have.

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Frequently Asked Questions
  1. How do I promote my pool service business?

    There are plenty of ways you can do it. Some of the most popular ones are:-

    • Social media
    • Search engine optimization
    • Content marketing

  2. How can my pool cleaning business stand out from my competitors?

    Analyze what is unique about your business. What do you offer that your competitors don’t? Is it quality? Speed? Or something else? If you don’t find one, create one. And then use your USP in your marketing.

  3. What are some big-nos for marketing my pool service?

    • Don’t offer poor content just for the sake of posting
    • Don’t be inconsistent
    • Don’t underestimate understanding your audience.


So, you have got the gist of how to market your pool cleaning business. These are the 8 methods you can start working on immediately.

But to make it even easier for you to start, I recommend that you build your website first and register for local SEO. Then optimize for both of them.

Once you start seeing results, you will find it more difficult to handle invoicing. So try InvoiceOwl, which digitalizes the whole process so you can send professional invoices from anywhere. See you on the other side.

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the founder of InvoiceOwl, a top-rated estimating and invoicing software that simplifies the invoicing and estimating processes for contractor businesses. Jeel holds a degree in Business Administration and Management from the University of Toronto, which has provided him with a strong foundation in business principles and practices. With understanding of the challenges faced by contractors, he conducted extensive research and developed a tool to streamline the invoicing and estimating processes for contractors. Read More