14 Tips for Advertising a Cleaning Business

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📝Key Takeaways:

  • To execute the strategy professionally, focus on improving the operations and marketing planning of your in-house cleaning business.
  • Obtain target audience, maximize visibility, increase lead generation, and promote the conversion rate of cleaning businesses by implementing these 14 tailored marketing strategies.

The residential cleaning industry is worth about $1.2 billion in the U.S., and it is growing, on average, 6.6% per year over the past decade. There are many benefits to starting a business in the cleaning industry, including setting your own hours and rates and being in charge of your business.

However, getting into the professional cleaning industry is not easy due to the high level of competition. Consequently, success in this career depends upon the organization’s ability to advertise its cleaning services to achieve success effectively. 

With this guide, you will learn how to advertise cleaning business so that you can succeed in this industry.

14 Tips on How to Advertise Your Cleaning Business

1. Learn your audience

Learn your audience

Marketing your cleaning business begins with identifying the market you want to reach. Depending on your marketing strategy, your target audience may be specific to a specific area or business type. Exploring your competitors can help you determine your product or service’s target audience. 

Knowing your target market’s demographics (age, gender, location) will help you craft a message that is truly relevant to those in your target market and will be more personally relatable.

2. Establish a brand

Make your business noticed by designing a logo and color scheme to be used in all communications with customers and prospects.

While it may seem daunting to design a logo for your business, increasing its recognition among your target audience is essential. Your cleaning business logo should be recognizable and also relate to the services you are trying to sell.

Along with a recognizable logo, you want to focus on the types of colors you use across all communication channels. A color like white or blue represents cleanliness, purity, and calmness, while a color like orange or yellow represents optimism and joy.

3. Developing a website that converts

Developing a website that converts

For your website to be as useful as possible for your customers, you need to provide all the information needed for them, including a description of what your services offer as well as the benefits: 

  • Marketing brochures
  • Describe the services you offer
  • Contact information on a business card
  • A salesperson

As your business’ online home, your website should serve as its hub due to its wide range of features. Often, a website is the first impression that potential customers get of your business if word of mouth recommends it, and it provides all the information they need.

If you want to make your website as useful as it can be for your customers, you need to provide all the information needed for them, including a description of what your services offer as well as the benefits.

Make your website easy to use, so people can get an idea of what your services are all about, and why they should choose yours over others.

You should be able to provide your location in your contact information. You should design your website in such a way that the visitor will be directed to contact you, thereby increasing the number of leads to your business.

4. Make use of pay-per-click advertising

Pay-per-click advertising is a good idea if you want to drive traffic to your website to grow your cleaning business. 

If someone searches for house cleaning, commercial cleaning, or any other service your business offers on a website, such as Google Ads or Microsoft Advertising, your website will be prioritized over your competitors when they search for those terms.

5. Utilize social media to your advantage

Utilize social media to your advantage

To market your cleaning business effectively, you must understand how different social media channels work. 

  • Facebook: Facebook allows you to set up a business page within seconds and can make it easy for your potential clients to follow you and get updated with your products.  If you have a Facebook Business page, you can post information such as the hours of operation and the services offered. There is also the option for your customers to review your Facebook business page, and better reviews will encourage more potential customers to find your page on Facebook.
  • Twitter: It is also possible to create a business page on Twitter. A Twitter business page is a great way to reach more people and create paid advertisements to promote your business.
  • LinkedIn: LinkedIn serves as a professional networking site and a place where job postings can be made for free. This is a great way to promote the brand of your cleaning business and create awareness about it.
  • Instagram: Recent years have seen Instagram become the most popular platform for social influencers with large followers. Businesses and brands usually pay them to promote their products and businesses on the platform. 

You can collaborate with influencers if you are looking for ways to promote your cleaning company.

6. The right CRM software can make a big difference in your business

CRM software, or customer relationship management software, allows you to schedule, track, and store the contact information of your clients so that your house cleaning marketing campaign runs efficiently and effectively.

InvoiceOwl allows you to keep track of your clients, send quotes, schedule one-time and recurring appointments, and assign work orders.

Seeking to employ this software for your cleaning service company? If so, then you can go for a 14-day free trial.

Ready to Explore InvoiceOwl Software For Cleaning Business?

InvoiceOwl is an all-in-one estimate and invoice software helping cleaning businesses to create estimates and invoices in just a few taps!

7. Increasing your email list

Increasing your email list

Email marketing is exceptionally saturated today, but there are good reasons for that. A quick and inexpensive way to reach potential clients is via email.

If you wish to extend your email reach past those who have visited your website, you can purchase email lists. As a result, companies like ZoomInfo, Exact Data, and Sleeknote can buy lists personalized to your business based on the demographic information you provide, enabling you to strengthen your marketing strategies.

8. Network

A solid online presence and a successful advertising campaign are crucial to marketing your cleaning business. Still, it is also crucial to meet with your potential cleaning clients in person and establish a relationship. 

Developing a personal connection with prospective clients may lead to the development of new relationships and the referral of new customers.

The workspace in your area is a great place to meet other business professionals in your area. 

You could gain new clients from them, or they could simply become new connections on your contacts list. 

An excellent way to meet customers and build your network is by getting involved in community events, which is another excellent way to market your cleaning business and meet customers.

9. Maintain your reputation

To market commercial and house cleaning businesses, they must have a reputation that people trust.

If you want to maintain your cleaning business’s reputation, you will be able to get more referrals and repeat customers as a result of instituting best practices. 

Make sure you listen to your cleaning clients and meet their needs.

To grow your business, you must establish a recurring customer program based on customer satisfaction. To achieve this, it is essential to always be honest and transparent with your customers and your employees. 

It is also necessary to keep in mind that employees can interact a lot with customers, and they can act as an advertisement for your cleaning company.

 10. Be open-minded and think outside the box

As you develop a website and create your own Facebook Business Page for your cleaning business, you should also consider innovative advertising techniques that will attract a potential client’s attention to market your business effectively.

You can turn your car into a moving billboard by turning it into a moving billboard. 

You can purchase branded magnets for your vehicles and your employees’ cars. 

Using this marketing strategy, you can get noticed on the road and by people who may not otherwise have come across you.

Flyers and door hangers can be purchased locally. The law does not allow you to post your business flyers in private mailboxes, but you are entitled to post them on doors inside private homes. 

In addition to being less likely to fly away, door hangers are also an excellent way to spread the word about your cleaning business.

Put your business card in the hands of local businesses. It is common for local restaurants, gas stations, and other small businesses to allow you to use your business cards for free to promote your business. 

Get in touch with the owners of local businesses and ask them if you could take advantage of some free promotions they offer.

Write a blog. There are indeed many websites offering free blogging plugins that you can use on your website to create a blog. 

Your cleaning business needs to have informative blogs relevant to your business because this will boost your Search Engine Optimization (SEO) and increase traffic to your website.

When applying out-of-the-box marketing techniques to your cleaning business, maintain branding and provide contact information. 

11. Ask for reviews

To build credibility, you can rely on honest reviews from past and present clients to create a marketing plan and promote your cleaning business using honest reviews. 

According to current statistics, 93% of consumers check reviews before deciding on a local company before making a purchase.

To be successful in your cleaning business, you must understand that negative reviews might affect your business, however, striving for customer satisfaction will help you gain positive reviews in the future.

As a result, the number of positive reviews that customers provide has also increased compared to the number of negative reviews left in the past.

  • Google: Today, Google is the most popular search engine in the world, and positive reviews on Google will boost your ranking on Google’s search results.
  • Yelp: It is a well-known fact that Yelp can be a powerful marketing tool for your cleaning business. Among the original review sites, it is still used by many consumers today and is one of the original review sites.
  • Facebook: Positive reviews will help you increase your visibility on Facebook and show up in general search engine listings when users search for your Facebook page. 

 12. Emphasize the benefits

When marketing your cleaning business to the public, it is easy to list the services that your business provides. 

Despite that, potential customers are reaching out to you because it is already obvious that they require a carpet shampooing or window cleaning service. 

Offering free quotes and emphasizing your simple process will help you stand out from your competition. Loyalty rewards may be an essential component of a recurring customer program. 

Customers will be more inclined to remain with you if you give them complementary add-ons, such as free additional rooms and a bottle of cleaning solution.

 13. Email signature

Email signature

It is often the easiest but most overlooked marketing tactic that you can implement to help improve the return on your investment.

An email signature does not have to be complicated or time-consuming to create, and there is no need for it to be a fancy piece of writing.

It is here where you can link to online reviews, promotions, or referral programs that you are running.

Don’t miss this chance to give your email readers further information about your cleaning company through a link in your email, so don’t miss your chance to direct them to it!

 14. Shoot a promotional video

Promoting your cleaning business through a video may seem intimidating, but it can be an effective marketing tool. 

It is a great way to tell your customers what you offer without them having to go through a lengthy website and scroll through a lot of text.

With the advent of social media and websites like Facebook and YouTube, anyone has the opportunity to create videos so long as he or she has a smartphone or some basic equipment to do so. 

When customers search for videos on YouTube, they aren’t always looking for videos with the highest quality. 

Usually, people are looking for someone who is friendly and can provide information that can assist in knowledgeably answering their questions.

Benefits of Marketing Cleaning Business

Your customers will have an easier time finding you

Can your customers easily find you when looking for cleaning services? This is where digital marketing comes into play. 

Today, almost everything is available online so does cleaning services. When you have your business’s presence online, you can easily connect with your existing as well as new customers.

There are several ways to attract buyers, whether you use social media, search engines, or any other method, but you want to guarantee that people will be able to find your business so that there is a higher chance of a conversion.

A higher conversion rate

The more traffic that you receive to your website or social media accounts, the more chances you will have of increasing your conversion rate. 

Due to the fact that digital marketing efforts are targeted at making traffic for a particular purpose, there is a high chance that it will be converted. 

Those visitors landed on your website because they were searching online for services that are similar to yours, which makes them a high-quality lead.

Targeted marketing approach

It is one of the greatest benefits of digital marketing is that it enables you to target your marketing in a way that traditional marketing does not allow. 

Traditionally, you could spend a lot of money on a billboard and, until you know the demographics of the people who saw it, if the person converted as a result of the billboard or if it was actually sent to the right audience in the first place. 

With digital marketing, the options for targeting your ideal customer are endless as well as precise, so you can pinpoint your perfect target market with great accuracy. Time, effort, and money are wasted less when you save time, effort, and money.

Results that are measurable

One of the main advantages of digital marketing over traditional marketing is the ability to target potential clients. 

When you use digital marketing, you will be able to track everything in real time and see the results in real time. It will let you know which strategies are working and which ones need to be improved. 

By doing this, you won’t have to waste your time and effort on campaigns that don’t result in the desired results, so you will save time and energy. 

There is no need to guess anymore; the data speaks for itself. No more guessing.

Frequently Asked Questions
  1. How do I write an advertisement for a cleaning service?

    When it comes to the cleaning business, you need to take every possible step to draw attention to your company. It is highly effective to increase your visibility by placing an advertisement on the Internet or in your local newspaper.

    Put your expertise, reliability, honesty, and professionalism into your house cleaning ads to show how they can benefit your customers. A good ad has an eye-catching headline and strikes a confident tone that assures homeowners that their houses will be cleaned properly.

  2. How can I advertise my cleaning business?

    A cleaning business is lucrative since there are so many homes and local businesses where owners are willing to hire someone else to do their cleaning. Getting customers to pay for your cleaning services is the key to marketing your business.

    Here are a few advertisement tactics to follow:

    • Develop a website
    • Know your customers
    • Build your business’s social media presence. 
    • Put up flyers 
    • Offer incentives

  3. How do you create a cleaning ad?

    The ads for cleaning services should always focus on two main messages: what the advertiser offers and how the reader can find out more about it. If you design the ad yourself, you can be as creative as you like, as long as it is clear and easy to understand the offer and call to action simultaneously.

  4. In what ways can I promote my cleaning business using social media?

    By listening to what your audience has to say and giving feedback, you can show that you care about them. You should post customer satisfaction stories to increase the number of satisfied customers on social media. To make your cleaning business successful, you must show your audience how you put your customers’ needs first in everything you do.

Take Advantage of Top Cleaning Business Marketing Strategies Today

No matter what your decision is, whether you decide to implement one or all of the ideas above, you should make sure to implement at least a few new advertising strategies for your business in the year ahead in order to get the best results possible. 

Whether you’re using Google Adwords or Facebook advertising, these tips can help you land a new cleaning job. 

Taking the chance requires some initial resources, but once you begin to see results, you’ll be glad you did. 

Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Founder of InvoiceOwl and is the main curator & writer of the content found on this site. With ideals of quality, commitment, and perseverance, he believes in creating lasting business relationships with the clients.

United States